Passion Film - Shakti Bhog Brand Film
Company: Passion Film, Mumbai, India
Company Description: Passion Film is a 'one stop shop' production facility in Audio/ Video/ Film. Whether it’s a corporate marketing video, a television or radio commercial we make our clients' messages unforgettable - with bold ideas, uncompromising creativity, and technical excellence. We dive in with enthusiasm, professionalism and experience.
Nomination Category: Video & Film Categories
Nomination Sub Category: Corporate Overview
Nomination Title: Shakti Bhog Brand Film
Date this production was first released/publicly viewed: 16th September, 2014
Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):
The main objective of the film is to give the viewers a holistic perspective on the company Shakti Bhog Foods Limited, its genesis, subsequent growth over the years in terms of diversification of products, success, brand ambassador associations, worldwide reach; at the same time pointing out the company's core philosophy and future vision. India is culturally diverse in terms of its people, languages and traditions.
POSTAGE STAMPS with its wide usage across all sections of people all over the country thus became a communication tool to be used by the Indian Government to successfully communicate its initiatives with respect to food and agricultural policies innovatively at national scale since Independence. Building on this historical legacy, Stamps have been adopted in the telling the brand story.
Provide the applicable creative and production credits for this entry:
Producer: Ricky Singh Bedi, Passion Film
Conceptualized, Written & Directed by: Ranadeep Bhattacharyya & Judhajit Bagchi
Illustrations: Abhimanyu Ghimiray
Animation & Grading: Ketan Patil
Sound: Abhishek Bhattathiri
Voice Over Artist: Kabir Bedi