Passion Film - Shakti Bhog Brand Film

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Company: Passion Film, Mumbai, India
Company Description: Passion Film is a 'one stop shop' production facility in Audio/ Video/ Film. Whether it’s a corporate marketing video, a television or radio commercial we make our clients' messages unforgettable - with bold ideas, uncompromising creativity, and technical excellence. We dive in with enthusiasm, professionalism and experience.
Nomination Category: Video & Film Categories
Nomination Sub Category: Corporate Overview

Nomination Title: Shakti Bhog Brand Film

Date this production was first released/publicly viewed: 16th September, 2014

Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):

The main objective of the film is to give the viewers a holistic perspective on the company Shakti Bhog Foods Limited, its genesis, subsequent growth over the years in terms of diversification of products, success, brand ambassador associations, worldwide reach; at the same time pointing out the company's core philosophy and future vision. India is culturally diverse in terms of its people, languages and traditions.

POSTAGE STAMPS with its wide usage across all sections of people all over the country thus became a communication tool to be used by the Indian Government to successfully communicate its initiatives with respect to food and agricultural policies innovatively at national scale since Independence. Building on this historical legacy, Stamps have been adopted in the telling the brand story.

Provide the applicable creative and production credits for this entry:

Producer: Ricky Singh Bedi, Passion Film

Conceptualized, Written & Directed by: Ranadeep Bhattacharyya & Judhajit Bagchi

Illustrations: Abhimanyu Ghimiray

Animation & Grading: Ketan Patil

Sound: Abhishek Bhattathiri

Voice Over Artist: Kabir Bedi