Marketing Awards
2013 Marketing Awards Category Stevie® Award Winners
The following nominees were named Stevie Award winners in The 2013 International Business Awards.
Marketing Department of the Year
GOLD STEVIE WINNER:
RSA Insurance, Toronto, Canada: RSA Marketing Team
SILVER STEVIE WINNER:
BlueCat, Toronto, ON, Canada: BlueCat Marketing Department
BRONZE STEVIE WINNERS:
CallidusCloud, Pleasanton, CA USA: CallidusCloud Marketing Department
Invensys Operations Management, Houston, TX USA: IOM Central Marketing Organization
Jeju Free International City Development Center, Jeju City, Korea: JDC PR Department
Marketing Team of the Year
GOLD STEVIE WINNER:
CallidusCloud, Pleasanton, CA USA: CallidusCloud Marketing Team
Marketing Executive of the Year
GOLD STEVIE WINNER:
Canadian Tire Corporation, Toronto, ON Canada: Duncan Fulton, CMO, FGL Sports and Mark’s
SILVER STEVIE WINNER:
Accenture, Chicago, IL USA: Teresa Poggenpohl, Managing Director - Global Image
BRONZE STEVIE WINNER:
ECIJA Abogados, Madrid, Spain: Yolanda Ramiro, Marketing Director
Marketing Campaign of the Year - Banking
GOLD STEVIE WINNER:
Finansbank A.S., Istanbul, Turkey: Finansbank enpara.com
BRONZE STEVIE WINNERS:
Isbank, Istanbul, Turkey: Using Isbank Credit Cards Also As A Museum Card “Müzekart”
PermataBank, Jakarta, Indonesia: Thematic Campaign Millions families. One Bank
Marketing Campaign of the Year - Business Services & Diversified Services
GOLD STEVIE WINNER:
Christian Total, Seoul, Korea: Christian Total
SILVER STEVIE WINNER:
Accenture, Chicago, IL USA: Accenture High Performance Delivered- Marketing Campaign of the Year
BRONZE STEVIE WINNER:
Booz Allen Hamilton, McLean, VA USA: Redefining Booz Allen Hamilton in the Middle East
Marketing Campaign of the Year - Computer Services & Internet/New Media
GOLD STEVIE WINNER:
MSLGROUP, India: eBay's 8th Birthday Bash
BRONZE STEVIE WINNERS:
appsasia, Seoul, South Korea: appsasia for The Korea Mobile Internet Business Association with Mobile App Global Challenge
Korea Communication Agency, Seoul, Korea: Aureum
Marketing Campaign of the Year - Conglomerates and Materials & Construction
GOLD STEVIE WINNER:
Kale Group, Istanbul, Turkey: “Imperial (SARAYLI) Ad Campaign”
BRONZE STEVIE WINNER:
Halla Group, Seoul, Korea: Halla Group 50 Years History
Marketing Campaign of the Year – Electronics
GOLD STEVIE WINNER:
Think Kong Sp.z o.o, Warsaw, Poland: SONY - Cyber-Shot cameras on blogs
Marketing Campaign of the Year - Energy and Utilities
GOLD STEVIE WINNER:
Toronto Hydro Electric System Ltd., Toronto, ON, Canada: Peaksaver PLUS®
SILVER STEVIE WINNER:
Korea Southern Power, Seoul, Korea: Namjeon News, Namjeon Culture
Marketing Campaign of the Year - Financial Services & Insurance
GOLD STEVIE WINNER:
RSA Insurance, Toronto, Canada: RSA Insurance's Get Your Motor Running Campaign
BRONZE STEVIE WINNERS:
Cebuana Lhuillier, Manila, Philippines: Pistahang Cebuana Pasasalamat Concert (Cebuana Lhuillier Thanksgiving Concert)
RSA Insurance, Toronto, Canada: RSA's Electus Program
Marketing Campaign of the Year - Health Products & Services and Pharmaceuticals
GOLD STEVIE WINNER:
Mater Health Services, Brisbane, Australia: Mater Pharmacy - partnering for a healthy community
SILVER STEVIE WINNERS:
Advanced Bionics, LLC, Valencia, CA USA: Advanced Bionics ClearVoice™ Sound Processing Marketing Campaign
Save Your Numbers, Barcelona, Spain: Rub-it! (The Condom Shop, Barcelona)
BRONZE STEVIE WINNERS:
AC-Sanafor Oy, Helsinki, Finland: AC-Sanafor for LEO Pharma, Skin remembers - do you?
Quality Systems, Inc., Irvine, CA USA: QSI/NextGen HIMSS13 Connect. Care. Thrive. Campaign
Save Your Numbers, Barcelona, Spain: Fuck You SIDA!
Marketing Campaign of the Year - Non-Profit Organizations
GOLD STEVIE WINNER:
The Korea Student Aid Foundation, Seoul, Korea: The National Scholarship PR Campaign
BRONZE STEVIE WINNER:
Save Your Numbers, Barcelona, Spain: Fuck You SIDA!
Marketing Campaign of the Year – Retail
GOLD STEVIE WINNER:
Christian Total, Seoul, Korea
BRONZE STEVIE WINNERS:
Maras Group, Adelaide, Australia: Rundle Street East - Adelaide's Finest Food Fashion & Lifestyle Precinct
n11.com, Istanbul, Turkey: Lady Bug Campaign - Lucky Address of Shopping -n11.com
Marketing Campaign of the Year - Telecommunications
GOLD STEVIE WINNER:
Harrison Communications, Inc., Makati City, Philippines: Marked for Greatness
SILVER STEVIE WINNER:
Lycamobile, Worldwide, London, United Kingdom
Brand Experience of the Year (new category for 2013)
GOLD STEVIE WINNER:
OTTOGI Corporation, Anyang City, Korea: OTTOGI Sesame Ramen
SILVER STEVIE WINNERS:
Plasenta Conversation Agency, Istanbul, Turkey: Vodafone's 'I Recommend' Campaign
Ulker, Istanbul, Turkey: Ulker's 'Metrocycle Runs on Chocolate'
BRONZE STEVIE WINNER:
Accenture, Chicago, IL USA: Accenture High Performance Delivered-Brand Experience of the Year
Business-to-Business Advertising Campaign of the Year
GOLD STEVIE WINNER:
Accenture, Chicago, IL USA: Accenture High Performance Delivered- B2B Advertising Campaign of the Year
Business-to-Business Marketing Campaign of the Year
GOLD STEVIE WINNER:
Accenture, Chicago, IL USA: Accenture High Performance Delivered- B2B Marketing Campaign of the Year
SILVER STEVIE WINNER:
RSA Insurance, Toronto, Canada: RSA Insurance's Get Your Motor Running Campaign
BRONZE STEVIE WINNERS:
MWW, East Rutherford, NJ USA: North Jersey Community Bank (now ConnectOne Bank)
Quality Systems, Inc., Irvine, CA USA: QSI/NextGen HIMSS13 Connect. Care. Thrive. Campaign
RSA Insurance, Toronto, Canada: RSA's Electus Program
Save Your Numbers, Barcelona, Spain: Big Bang
Slack and Company, Chicago, IL USA: Creating, Launching and Activating the Ingredion brand
Consumer Advertising Campaign of the Year
GOLD STEVIE WINNER:
Thai Life Insurance Plc, Bangkok, Thailand: Forget Me Not
BRONZE STEVIE WINNER:
Thai Life Insurance Plc, Bangkok, Thailand: Refund for No Cancer
Consumer Marketing Campaign of the Year
GOLD STEVIE WINNER:
Hanwoo Board, Seoul, Korea: Campaign to Promote the Consumption of Beef Direct Selling Marketplaces
BRONZE STEVIE WINNER:
Global Events ID Corporation SL, Madrid, Spain: Proud Fan of La Roja
New Product or Service Introduction of the Year (new category for 2013)
GOLD STEVIE WINNER:
Globe Telecom, Manila, Philippines: GCASH American Express Virtual Pay Launch Campaign
SILVER STEVIE WINNER:
PR One, Seoul, Korea: Amway Korea's ABO Campaign
BRONZE STEVIE WINNERS:
Finansbank A.S., Istanbul, Turkey: Finansbank enpara.com
Isbank, Istanbul, Turkey: ISCEP PARAKOD: A new era in Mobile Payments
RSA Insurance, Toronto, Canada: RSA Commercial Insurance Launch
Online Marketing Campaign of the Year
GOLD STEVIE WINNERS:
Plasenta Conversation Agency, Istanbul, Turkey: Dogadan Company's 'a UniqueExperience' Campaign
SILVER STEVIE WINNER:
Plasenta Conversation Agency, Istanbul, Turkey: KIA Turkey's 'Right or Wrong?' Campaign
Thai Life Insurance Plc, Bangkok, Thailand: The Life Edition
Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
GOLD STEVIE WINNER:
Harbinger Communications Inc., Toronto, ON, Canada: Petcurean Pet Nutrition's first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
SILVER STEVIE WINNER:
Maras Group, Adelaide, Australia: East End's City Streets Come Alive with Summer Fridays
BRONZE STEVIE WINNER:
RSA Insurance, Toronto, Canada: RSA Insurance's Get Your Motor Running Campaign
Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
Harbinger Communications Inc., Toronto, ON, Canada: Petcurean Pet Nutrition's first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
SILVER STEVIE WINNER:
Project House, Istanbul, Turkey: The Story of An Elevator