Ludwig van Beethoven Association

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Company: Ludwig van Beethoven Association
Company Description: Ludwig van Beethoven Association was founded in 2004 by Elzbieta Penderecki, ambassador of Polish culture. The Association’s main aims are: organization of the annual Beethoven Easter Festival (affiliated in the European Festival Association and in the International Festivals & Events Association), popularization of classical music and education and promotion of young artists.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best House Organ - For General Audience

Nomination Title: Ludwig van Beethoven Association's Beethoven Magazine

How many times was this house organ published since January 1, 2010?:

First number appeared in March 2009. It is a free quarterly publication in a bilingual version, distributed during all major classical music festivals in the country and in various institutions abroad. First four numbers appeared in 2009, numbers 5-10 appeared in 2010. No. 10 was a special issue distributed in Avery Fisher Hall, NY in January 2011 promoting the Fryderyk Chopin International Piano Competition and the Chopin Year. No. 11 is being prepared for Spring 2011.

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

The aim of the publication is to promote classical music and attract new audiences to classical concerts. The aim is fulfilled through engagement of prominent opinion leaders, major Polish critics, painters and photographers, who, using simple language and attractive form convey the notion of versatility and contemporary relevance of classical music as well as document and comment on contemporary cultural life and the place of Polish art in the world of culture.

Each issue meets with a great interest and highly positive feedback from both regular and new audiences. The publication is developing in content and volume.

Provide the applicable creative and production credits for this entry:

Publisher: Ludwig van Beethoven Association
Publishing director and founder: Andrzej Giza
Editor-in-chief: Anna S. Debowska
Artistic Director: Witold Siemaszkiewicz

Columnists: Wojciech Bonkowski, Piotr Deptuch, Dorota Kozinska, Aleksander Laskowski, Monika Malkowska, Jacek Marczynski, Dorota Szwarcman, Róza Swiatczynska

Photos: Collection of Ludwig van Beethoven Association, Bruno Fidrych, Sony Music

Translations: HOBBiT Piotr Krasnowolski, Ben Koschalka, Jan Rybicka