KW Digital, Stockholm, Sweden: SCA Corporate website

IBA12 Gold Stevie WinnerCompany: KW Digital
Company Description: KW Digital is a digital corporate communications agency that helps companies make better use of digital channels in their corporate communications. We provide strategic advice and execution based on our research and experience. KW Digital is a division of King Worldwide, the leading global financial communications and stakeholder management company.
Nomination Category: Website Categories
Nomination Sub Category: Consumer Products - Non-Durables

Nomination Title: SCA Corporate website

When was this site or blog first published? 11 March 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

This responsive corporate website was relaunched in March 2013 with a clear purpose of increasing the awareness of SCA and its brands. Target groups are quite diverse: consumers and B2B customers; investors and journalists; employees and the general public. Despite these different groups of visitors, many of their needs and expectations are the same. Therefore great focus was on creating a design that helps all visitors in finding their way around the website. The navigation on subpages is available both to the left and at the end of the page, where there is also a sitemap.

The font size and colors are chosen to improve readability on all types of devices. The text is often complemented by images to create a better user experience.

List the appropriate creative and production credits for this entry: