KoROAD - Company of the Year
Company: KoROAD, Seoul, South Korea
Entry Submitted BY: KCU
Company Description: As a quasi-government authority, KoROAD endeavors to reduce and prevent traffic accidents through fair driver’s license management, training, promotion, research and broadcasting related to traffic safety and the preparation of a pleasant road traffic environment as the leader of the advanced traffic culture and the hub of Korean road traffic.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Transportation - Large
Nomination Title: KoROAD
Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
As a quasi-government authority, KoROAD endeavors to reduce and prevent traffic accidents through fair driver’s license management, training, promotion, research and broadcasting related to traffic safety and the preparation of a pleasant road traffic environment as the leader of the advanced traffic culture and the hub of Korean road traffic.
Since its establishment, the KoROAD Public Relation Office has implemented a variety of creative promotion activities including public campaigns and the publication of online/offline promotional materials to contribute to promoting traffic safety to the public so as to prevent human or property losses caused by traffic accidents, strengthening its position by strategic promotion activities, reducing traffic accidents and developing an advanced traffic culture.
The Public Relations Office stays in touch with the public through collaboration with private enterprises. The Public Relations Office executed an MOU with the Oriental Brewery Co, Ltd. for the promotion of activities on traffic safety through cooperation with private enterprises. The Public Relations Office has implemented a campaign to visit and encourage crackdowns on drunk driving by visiting the Gangnam Police Office, Seoul, the area with the highest number of drunk driving accidents in the past 5 years, to prevent drunk driving. Furthermore, the Public Relations Office has held an event awarding meritorious service in preventing drunk driving and encouraging the prevention of drunk driving as a part of the Public Campaign to Eradicate Drunk Driving. The campaign has been continuously implemented for the establishment of a safe drinking culture in order to save lives through the cooperation of public organizations specialized in traffic safety and leading enterprises.
The Public Relations Office has been developing a culture considering the traffic vulnerable by hosting the ‘No Traffic Accident of Senior Citizens Campaign’ as a way to communicate with the public. The campaign was planned in accordance with the opinion of there being an urgent need to increase awareness and form a culture considering others due to the rapidly increasing number of traffic accidents of senior citizens. The campaign was held as the first outdoor event by KoROAD in Gwanghwamun Plaza, Seoul, which has a high number of floating population, in order to draw closer to the public. This outdoor event was advanced to a promotional activity to improve public awareness requiring the participation of the public. With a variety of experience events including street parade and slogan towel performance, the campaign induced national interest and sympathy. Furthermore, strategic media promotion was executed by performing the campaign in 13 cities at the same time.
KoROAD devotes itself to making a safe city free of traffic accidents and never stops its endeavor to be the traffic safety guard taking the initiative for traffic safety and facilitating traffic flow with pride and confidence in protecting the life of the public.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).
-The KoROAD Public Relations Office contributes to forming an advanced traffic culture through the promotion of traffic safety to the public and strategic promotion for preventing human and property losses caused by traffic accidents.
-Since the execution of an MOU with Oriental Brewery Co, Ltd. for collaboration with a private enterprise, the Public Relations Office has endeavored to establish a safe drinking culture, including campaign visits and encouraging crackdown sites on drunk driving, an event awarding meritorious service in preventing drunk driving and an encouragement event.
-The Public Relations Office held a No Traffic Accident for Senior Citizens Campaign to create a culture of thinking about the traffic vulnerable. With a variety of outdoor experience events including a street parade and slogan towel performance for improving public awareness by participating in the event, the campaign induced national interest and sympathy.
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?