JWT International - "MTS"

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Company: JWT International, The Netherlands
Company Division/Group: JWT
Company Description: JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals.
Nomination Category: Advertising Categories
Nomination Sub Category: Telecommunications - Single Ad

Nomination Title: MTS

The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
April 2011 TV

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

Our brief was to show the cheap roaming capabilities for data downloading with MTS in Russia. The story is of a young guy sent to see his grandfather in the regions, who tells him that he needs to find a good woman, like the people in the village. Our young hero shows his young women from the city on his mobile!!!

http://thestevies.com/IBA11Attachments/JWT/MTS_Girl_engTitle.mpg

Provide the applicable creative and production credits for this entry:

ECD Ian Thomas
Creative Director Andrey Illiasov
Writer; Zhenia Baboir
Producer danielle Van Berkel
Production Company. Bazalevs