JWT International - "MTS"

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Company: JWT International, The Netherlands
Company Division/Group: JWT
Company Description: JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals.
Nomination Category: Advertising Categories
Nomination Sub Category: Telecommunications - Single Ad

Nomination Title: MTS

The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
April 2011 TV

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

Our brief was to show the cheap roaming capabilities for data downloading with MTS in Russia. The story is of a young guy sent to see his grandfather in the regions, who tells him that he needs to find a good woman, like the people in the village. Our young hero shows his young women from the city on his mobile!!!


Provide the applicable creative and production credits for this entry:

ECD Ian Thomas
Creative Director Andrey Illiasov
Writer; Zhenia Baboir
Producer danielle Van Berkel
Production Company. Bazalevs