JWT International - "Bridgestone"

How to Enter

Company: JWT International, The Netherlands
Company Division/Group: JWT
Company Description: JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals.
Nomination Category: Advertising Categories
Nomination Sub Category: Automotive & Transport Equipment - Single Ad

Nomination Title: Bridgestone Little Jimmy

The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
March 2011 TV

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

Our brief was to humanize tyres. To globally start to re-align the brand from a technology based brand into a human brand with tangible benefits. We have used human stories to highlight product features and benefits that really affect peoples lives in a low interest sector!

http://thestevies.com/IBA11Attachments/JWT/jimmyian60.mpg

Provide the applicable creative and production credits for this entry:

ECD: Ian Thomas
Writer: Richard Saunders

Director: Paul Shearer
Producer: Danielle Van Berkel
Production Company: Great Guns