INSEAD Knowledge

IBA12 Gold Stevie WinnerCompany: INSEAD, Fontainebleau Cedex, France
Company Description: As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.
Nomination Category: Website Categories
Nomination Sub Category: Media

Nomination Title: INSEAD Knowledge

When was this site or blog first published?  INSEAD Knowledge was first published in 2007

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

INSEAD Knowledge is the online business publication and intellectual capital newsportal of INSEAD, The Business School for the World. Its aim is to provide a window to the school’s in-depth, proprietary business research created on its three campuses around the world (Fontainebleau, Singapore, Abu Dhabi), multimedia interviews with key faculty and business leaders and coverage of major business and economic events internationally.

In such a short time, the site has gathered 80,000 subscribers, and its global editorial partnerships, which allow news organizations to reprint and rebroadcast Knowledge content, result in around 1,000 media placements a year. Through its social media channels (Facebook, Twitter, LinkedIn, YouTube and Yammer), INSEAD Knowledge is constantly developing new ways of interaction to grow our user base and our reach.

List the appropriate creative and production credits for this entry:

Shellie Karabell, Editor-in-Chief, INSEAD Knowledge
Chris Howells, Deputy Editor, INSEAD Knowledge
Martyn Tan, Design Director, Method Media