Hilton Hotels & Resorts - "Hilton Global Media Center"

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Company: Hilton Hotels & Resorts, McLean, VA
Entry Submitted By: Covalent Logic
Company Description: Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's travelers while more than 144,000 Team Members shape guest experiences. Today, the brand’s portfolio includes more than 540 hotels in 76 countries.
Nomination Category: Web Site and Blog Craft & Function Categories
Nomination Sub Category: Best Online Press Room

Nomination Title: Hilton Global Media Center

When was this web site or blog first published?
January 1, 2010

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Embracing a progressive, constantly evolving media landscape, Hilton Hotels & Resorts expanded PR outreach to multiple languages, cultures and time zones by creating the Hilton Global Media Center http://www.hiltonglobalmediacenter.com/ , a comprehensive online press room.

Objectives:

-Extend “PR hospitality” to media

-Improve speed to market/media response times

-Rejuvenate brand reputation

-Allow promotion of 540+ hotels

2010 Results:

-30 percent uptick in coverage from January-March 2010

-Ad value 4:1 ROI

-Top Languages: English, Japanese, German, French, Italian, Spanish, Portuguese

-Page views: 259,173

-Visits 92,204

-Photo downloads: 5,296

List the appropriate creative and production credits for this entry:

Hilton Hotels & Resorts, Covalent Logic