GuestCentric Systems

IBA12 Gold Stevie WinnerCompany: GuestCentric Systems
Company Description: GuestCentric was built with the vision to solve the problems of smaller independent hotels. This vision has guided us to a different approach to the market, focusing on the new social consumer, ensuring maximum conversion ratios and stimulating affinity with the property.
Nomination Category: Website Categories
Nomination Sub Category: Hospitality & Leisure

Nomination Title: The Wood Norton Website

When was this site or blog first published? 11th December 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The objective of Wood Norton’s website consists in strengthening the hotel’s digital presence, visibility and revenue generation at a reduced cost. To do so, we help consumers get closer to booking a stay at the hotel, taking into account consumer’s behavior when navigating in the web. This website allows the hotel to thrive against its competitors on means other than price differentiation, given it enables a close interaction between Wood Norton and their customers at the distance of a click. We want to service Wood Norton’s potential guests who come from a diverse background but all share the pleasure of a sophisticated experience. Thus, we used a modern design, whose navigation is user-friendly to target their visitors.

List the appropriate creative and production credits for this entry: