GSMA - Mobile World Congress (2)

How to Enter

Company: GSMA, Atlanta, GA USA
Company Description: The GSMA represents the interests of global mobile communications industry, and focuses on innovating and creating new opportunities for its membership with the goal of driving growth in mobile communications. The GSMA produces several large events each year including GSMA Mobile World Congress.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Association Event or Meeting

Nomination Title: GSMA Mobile World Congress 2011

The date on which this nominated production was first presented: February 14-17 February 2011, Barcelona, Spain

Briefly describe the nominated event's communications objectives and how it met those objectives (up to 500 words). After this description, provide URLs to online photographs, video clips, press clippings, etc. that will portray the event for the judges.

GSMA Mobile World Congress is a truly international meeting place for th eleaders in the mobile technology, cell phone, and associated industries to gather, collaborate, network, and conduct business. In 2011 over 60,000 senior executives, from over 200 countries gathered in Barcelona Spain. 51 per cent of this year’s Mobile World Congress attendees held C-level positions, including more than 3,000 CEOs.

The Exhibition showcased over 1,400 companies, and occupied more than 58,600 net square metres of exhibition and business meeting space over 7 Halls. More than 2,900 international print, Web and broadcast media attended the event to analyze and report on the many significant industry announcements made at the Congress.

The four-day conference and exhibition attracted executives from the world’s largest and most influential mobile operators, software companies, equipment providers, application developers, Internet companies and media and entertainment organizations, as well as government delegations. An exciting lineup of inspiring speakers from a range of industries touched by the mobile market presented on advertising, health, entertainment and education at more than 40 conference sessions at MWC.

Keynote speakers included:

• Daniel Hajj, CEO, America Movil and Telcel
• Randall Stephenson, Chairman, CEO and President, AT&T
• Wang Jianzhou, Chairman, China Mobile
• John Chambers, Chairman & CEO, Cisco
• Hans Vestberg, President & CEO, Ericsson
• Eric Schmidt, Chairman an&d CEO, Google
• Peter Chou, CEO, HTC
• Paul Otellini, President & CEO, Intel
• Steve Ballmer, CEO, Microsoft
• Stephen Elop, President & CEO, Nokia
• Ryuji Yamada, President & CEO, NTT DoCoMo
• Paul Jacobs, Chairman & CEO, Qualcomm
• Jim Balsillie, Co-CEO, Research In Motion
• Masayoshi Son, Chairman & CEO, SoftBank
• Jack Dorsey, CEO, Square
• Cesar Alierta, Executive Chairman & CEO, Telefonica
• Dick Costolo, CEO, Twitter
• Vittorio Colao, Chief Executive, Vodafone
• Sir Martin Sorrell, Chief Executive, WPP
• Carol Bartz, CEO, Yahoo!

Keynote sessions from Google, Microsoft, and Twitter were live streamed via Mobile World Live TV online. And the Mobile World Live TV team also provided a live broadcast at the event, so attendees could watch live panel discussions, C-Level interviews, news from the show, on-location reporting, and re-broadcasts of the day's sessions. More than 12,000 hotel rooms across the city also showed Mobile World Live TV.

As part of the event we also hosted more than 10,000 app developers in 2011.

They gathered for an exciting specialized app-focused exhibition, App Lounge for networking, a Forum Series covering LTE and Cloud discussions, and App Developer Conferences hosted by:

• BlackBerry
• HP
• Macworld Mobile
• Microsoft
• Mobile {Dev}Sync
• Nokia
• Samsung

Overall Results: The event was a huge success due to the following factors:

• Attendance in 2011 grew by more than 20%
• Exhibiting companies increased year on year over 5%
• Overall customer satisfaction increased approximately 5% from 2010
• App Planet developer attendance increased 100% from 5,000 attendees in 2010 to over 10,000 in 2011
• And we also had hundreds of thousands of people watching live keynote streaming on the Mobile World Live TV channel produced for the first year by the Association

List the appropriate creative and production credits for this entry:

GSMA Operations, and many preferred suppliers advertising/PR agencies, and vendors work with GSMA to produce GSMA Mobile World Congress.