Fujio Cho, Toyota Motor Corporation

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Company: Toyota Motor Corporation, Aichi, Japan
Company Description: Toyota Motor, the world's largest automotive manufacturer, designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Automotive & Transport Equipment

Nomination Title: Fujio Cho, Chairman

Tell the story about what this nominee achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Fujio Cho is chairman of Toyota Motor Corporation. In the Japanese system, that puts him in charge of the country's and world's largest automaker. Cho is only the second "outsider" to head Toyota Motor Co. since the members of the founding Toyoda family stepped aside in 1995.

He earned a bachelor's degree in Law from the University of Tokyo in March 1960. Cho joined the Toyota Motor Corporation in April 1960. Cho's previous titles include: Managing Director, Senior Managing Director, Vice President, President and Vice Chairman of the Board. He previously worked as President in a subsidiary.

Cho has been serving as Chairman of the Board and Representative Director of Toyota Motor Corporation since June 2006. In an interview, he had explained that his surname is rarely used in Japan. Cho's ancestors were immigrants from China and Korea. Cho has been a strong advocate of environmentally friendly automotive technology, such as the hybrid-electric Prius. Honors: Order of the Rising Sun, Grand Cordon, 2009 and Time magazine, 100 most influential people of 2004

About Toyota Motor Corporation

Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide. TMC is the world's largest automobile manufacturer by sales and production.

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies.

TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Toyota Motor Corporation is headquartered in Toyota City, Aichi and in Tokyo. Its Tokyo head office is located at 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, Japan. Nagoya Office at 4-7-1 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture.

In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division and also builds robots. The Toyota Motor Company received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports.

Due to the 1973 oil crisis, consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles employed a low level of quality in order to keep the price low. By the early sixties, the US had begun placing stiff import tariffs on certain vehicles. The Chicken tax of 1964 placed a 25% tax on imported light trucks. In response to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US by the early eighties.

List hyperlinks to any online news stories, press releases, video clips, work samples, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

News
http://www2.toyota.co.jp/en/news/11/06/0630.html
http://www2.toyota.co.jp/en/news/11/06/0629_2.html
http://www2.toyota.co.jp/en/news/11/06/0629.html
http://www2.toyota.co.jp/en/news/11/06/0628.html
http://www2.toyota.co.jp/en/news/11/06/0627.html
http://www2.toyota.co.jp/en/news/11/06/0624.html
http://www2.toyota.co.jp/en/news/11/06/0622.html
http://pressroom.toyota.com/releases/toyota+million+donation+
tornado+disaster+relief+efforts+may+2011.htm

http://www2.toyota.co.jp/en/announcement/110304_2.html
http://www2.toyota.co.jp/en/announcement/100806.html
http://www2.toyota.co.jp/en/announcement/100416.html
http://www2.toyota.co.jp/en/announcement/100303.html
http://www2.toyota.co.jp/en/announcement/080501.html

Provide a brief (up to 100 words) biography about this nominee:

Fujio Cho is chairman of Toyota Motor Corporation. In the Japanese system, that puts him in charge of the country's and world's largest automaker. Cho is only the second "outsider" to head Toyota Motor Co. since the members of the founding Toyoda family stepped aside in 1995. He earned a bachelor's degree in Law from the University of Tokyo in March 1960. Cho joined the Toyota Motor Corporation in April 1960.