Company: Finansbank A.S., Istanbul, Turkey
Company Description: Finansbank, Turkey’s 5th largest private bank, was established in 1987. By the end of 2010, It increased its number of branches to 512 and the number of employees to 12,000. It has invested in its main core of operations, and accomplished a number of social responsibility projects. Having achieved great business successes, It is well aware that it can reach even higher by expanding its goals.
Nomination Category: Advertising Categories
Nomination Sub Category: Financial Services - Campaign
Nomination Title: Finansbank's Fix Card Campaign
The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
The media elements of Fix Card Campaign were first run on the June 5th, 2010.
Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):
The benefit of Fix Card was clear: customers wouldn’t pay annual fees. The challenge was to position this ambitious and distinctive new product as a solution to a very big consumer problem and to transform it into a very clear and powerful brand idea.
The campaign had to be able to reach out to and mobilize a disenchanted audience that had not received any card at all or had cancelled their cards because of annual fees.
No promotional or sales messages were formulated other than what we gave ATL. Fix Card launch achieved a success rate that surpassed our expectations.
Provide the applicable creative and production credits for this entry: