FinancialForce.com, San Francisco, CA

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Company: FinancialForce.com, San Francisco, CA
Entry Submitted By: SHIFT Communications
Company Description: FinancialForce.com delivers cloud ERP on the Salesforce1 platform. It equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Its Financial Management, HCM, PSA and SCM apps helps businesses streamline front to back office capabilities. FinancialForce.com was founded in 2009 and is headquartered in San Francisco.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Software - Cloud Application/Service

Nomination Title: FinancialForce ERP

Tell the story about this nominated product or service (up to 525 words). Describe its functions, features, benefits, and performance to date:

In today’s digital world, customers are in the driver's seat and your competition is a click away. Having a customer service department and using Customer Relationship Management (CRM) software is no longer enough in this “Age of the Customer.” Not only are customers constantly demanding instant answers and deeper access to ERP information, but it’s often beyond the reach of CRM software and the customer service staff. These customer facing processes, especially those that cross the world of CRM and Enterprise Resource Planning (ERP), need to be frictionless and error free to create satisfying customer experiences.

Although 88 percent of CEOs claim that getting closer to customers is a top priority, most companies still confine the customer experience to the front office within sales, service and marketing. By doing this, they are building a customer centric strategy that only goes halfway. FinancialForce ERP, which was officially announced in February 2014, offers its users a way to connect back and front office processes in the cloud to eliminate silos and gain a comprehensive view of customers. By aligning systems of engagement with systems of records, FinancialForce ERP increases visibility and compresses time out of processes to meet customer expectations. Additionally, because FinancialForce.com applications are built on the world’s leading cloud platform and CRM engine provided by salesforce.com, hundreds of thousands of users are able to instantly leverage the latest cloud, social, mobile and customer facing technologies.

FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Specifically, it provides financial management, human capital management (HCM), professional services automation (PSA) and supply chain management (SCM) applications that allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey.

In April 2014, FinancialForce.com raised $50 million in funding from Advent International to further grow its cloud-based ERP offering. Jeremy Roche, president and CEO of FinancialForce.com, perfectly explained the company’s strategy for this announcement when he stated, “We are changing the way people think about ERP by making it more customer-centric and social with the cloud as the underpinning. With UNIT4 and Advent’s contribution, FinancialForce.com can expand its ERP solution on the fastest growing platform in cloud computing, Salesforce1. The company is on track to transform the ERP market in the same way that salesforce.com has for CRM.”

Companies currently using FinancialForce ERP include Seagate, iSoftStone, Mainline Information Systems, Thoughtworks, Pandora and US News.

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Provide a brief (up to 125 words) biography about the leader(s) of the team that developed the nominated product or service:

Jeremy Roche, president and CEO of FinancialForce.com, has been the driving force behind the creation of FinancialForce.com since its launch in 2009.

Prior to launching FinancialForce.com, Jeremy was instrumental in the success and global expansion of CODA, a UK-headquartered public company specializing in enterprise accounting applications. In 2008, Jeremy led CODA through its acquisition by UNIT4 and its successful integration with its new parent, creating one of Europe's top 10 software vendors.

Jeremy began his career at IBM, after which he joined ISV Lychgate where he held a number of senior systems engineering and sales roles. He joined then Science Systems (now SciSys) as Commercial Director in 1990 and was a core member of the team that led the acquisition of CODA in March 2000.