IBA10 WinnerCompany: EZface, Bnei-Brak, Israel
Company Description: Founded late 1999, has successfully established its position as the leading provider of "Virtual Makeover" applications Founded by Ruth Gal and Rami Orpaz. Together with a team of developers they created a comprehensive solution for marketing beauty-related products based on the customer's own photo.
Nomination Category: New Product Awards & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Other

Nomination Title: EZface innovative kiosk solution

Tell the story about this nominated product or service (up to 500 words). Describe its functions, features, benefits, and sales results to date. You may include here hyperlinks to product photographs and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Measuring colors in-store is very complicated. Many consumers try on colors in-
store and after purchase they find that they don’t like the result. EZface Virtual
Mirror In-store kiosk software provides the best solution for ”try before buy”.
Taking the core EZface technology and bringing it to the stores creates a
significant effect on sales. Consumers browse through available inventory and
can instantly view how they look with various products. Eliminating the need
for samplers,reducing the hygienic unease and sparing the time to wipe and
reapply actual products, the Virtual Mirror Kiosk system shines as a must have
for any cosmetics retailer. The Virtual Mirror Kiosk is a flexible, multi-
module software package that includes support for camera and lighting control
to take consumers’ photos on the spot. In a matter of minutes the consumer can
try more products and be guided to the right purchase decision. Featuring a
smart shopping basket and the ability to printout the list of products,
consumers can browse and pick products they like to buy and check how they look.
Hosted with makeup artist or as stand-alone system, no consumer will resist the
urge to try on various combinations of shades and colors, an experience that
will guide them to purchase the products they liked. Launched in January 2009,
the EZface new kiosk application is a computerized beauty advisory designed to
provide instant personalized makeup suggestions based on skin tone, eye color
and other facial features. The system takes the consumer's photo and instantly
analyzes it for facial features and color profile. The consumer can than "try
on" various products to see how they look. EZface application is based upon
advanced image processing technology and patent
pending color matching algorithms that ensure the system’s high level of photo-
realism. Any consumer can use the application through its simple interface.
Just click on the desired shade and watch how it instantly applies to the right
area of the face and realistically blends with the face features. EZface offers
a complete marketing solution that manages all marketing data, prices and other
product details alongside with the actual shade properties.

List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.ezface.com/EZface/Resources/EZface%20Kiosk%20Application%20Brochure.pdf] ]

Provide a brief (up to 100 words) biography about the leader(s) of the team that developed the nominated product or service:

Ruth made worldwide revolution in the way women buy color cosmetics. Ruth came
up with the idea that women will be able to see virtually how makeup products
apply on their own image. Ruth, a CPA by her education, partnered with Rami
Orpaz, Mr. Orpaz, one of the first to connect Israel to the Internet, with
extensive entrepreneurial experience in the communications industry. Mr. Orpaz
began his illustrious career with Motorola Information Systems. Mr. Orpaz holds
a Bachelor of Arts in economics and management and his MBA in marketing and
information technology from Tel Aviv University.