Dunlop Manufacturing, Inc.

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Company: Dunlop Manufacturing Inc., Benicia, CA USA
Company Description: The Video Marketing team of Dunlop Mfg. consists of 8 individuals who set out to expand the new genre of "Branded Video Content" by creating an entertaining and informative feature length internet documentary about the company's most beloved brand, the Cry Baby Wah Wah guitar effects pedal.
Nomination Category: Video & Film Categories
Nomination Sub Category: Sales: Media & Entertainment

Nomination Title: Cry Baby: The Pedal That Rocks The World

Date this production was first released/publicly viewed: February 4th, 2011

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). If your video is online, include here its web address, full-path, enclosed in square brackets - for example, []:

In this feature length, internet only video we sought to expand the newly emerging genre of branded video content and feel we met the challenge by providing a highly entertaining and informative film about our company's most historic product. Incidentally, we found that by preserving the history of this brand (now in its 45th year) we also documented the history and contributions of the colorful character of some of the engineers and musicians who pioneered it and made it famous.

Provide the applicable creative and production credits for this entry:

Joey Tosi: Producer
Joey Tosi & Max Baloian: Directors
Jimmy Dunlop & Jasmin Powell: Executive Producers
Bryan Kehoe & Katherine Covell: Associate Producers
Max Baloian: Editor & Sound Design
Danny Nieder: Director of Photography
Graham Shaw: Art Director
Daniel D'Arcy: Graphic Designer
Mick Waller: Set Photographer