DHL Express

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Company: DHL Express, Bonn, Germany
Entry Submitted By: Complan Medien GmbH
Company Description: DHL is the global market leader in the international express services sector. Our network spans more than 220 countries and territories covering over 120,000 destinations, with 100,000 employees serving 2.8 million customers worldwide. Our global expertise, teamed with local knowledge, enable our customers to quickly expand into new markets with minimum investment and maximum results.
Nomination Category: Advertising Categories
Nomination Sub Category: Business Services - Campaign

Nomination Title: DHL Express / GROW

The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
31st May 2011 - Hong Kong

Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):

The aim of our new campaign is to reclaim clear leadership in our industry and re-establish our brand personality by cementing DHL Express as THE International Specialists in Express shipping. In our advertising campaign, the Speed of Yellow is visualized as a powerful light, performing Express tasks, delivering goods and enabling business expansion, across the globe, with speed, versatility and efficiency. Our time-definite claims emphasize both our international reach and further reinforce our position as the international specialists. The campaign is always signed off with ‘That’s the Speed of Yellow’.

Provide the applicable creative and production credits for this entry:

Advertising Agency: 180 Amsterdam
Alan Moseley: Executive Creative Director
Galen Graham: Creative Director
James Sadler: Art Director
Dan Brooks: Copywriter
Stephen Hancock: Creative Director (Print)
Neil Durber: Art Director (Print)
Ben Hartman: Copywriter (Print)
Audrey Lefebvre: Account Director
Ben Cochrane: Account Manager
Joe Togneri: Executive Producer
Eline Bakker: Producer
Chris Barrand: Head of Business Affairs
Emilie Douque: Business Affairs Manager
Maria Perez: Head of Print Production
Kay Schalker: Studio artist
Markus Sabatlik: Studio artist
Willemijn Siebrand: Studio artist
Lotte de Vroe: Project Manager (print)
Nadege DeCastro: Digital Art Director
Matthew Steenburg: Digital Art Director
TV Production Company: Partizan
Antoine Bardou-Jacquet: Director
David Stewart: Executive Producer
Damien Morisot: DOP
Editoral Company: Work Post
Bill Smedley: Editor
Jane Dilworth: Producer
Post Production Company: MPC
Jean Clement-Soret: Colourist
Kamen Markov: Flame Artist
Jim Radford: Special Effects lead
Ashley Bernes: CG Lead
Tim Phillips: Post Producer
Genevieve McMahon: Post Producer
Sound Recording Studio: Wave
Alex Nicholls-Lee:; Sound Mixer
Joe Mount: Sound Mixer
Dugal MacDiarmid: Sound Mixer
Music company: P&S
Paul Epworth: Music Producer

Location shoot: Shanghai, Mumbai, Berlin, Paris, Iceland, New York