Delvinia - "CoverMe.com"

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Company: Delvinia, Toronto, Canada
Company Description: Founded in 1998, Delvinia is a digital strategy and customer experience design firm. With customer insight capabilities powered by AskingCanadians™, our online community of 160,000 Canadians, Delvinia is dedicated to helping its clients in the financial, media, education, retail and technology sectors craft effective digital solutions anchored in customer behavior.
Nomination Category: Web Site and Blog Categories
Nomination Sub Category: Insurance

Nomination Title: Manulife's CoverMe.com

When was this site or blog first published?
2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://www.coverme.com/

Following a merger in 2008, Manulife Financial engaged Delvinia to consolidate several public sites into a consistent digital customer experience. The goal was to inform potential customers about insurance products based on their specifics needs.

Delvinia began by researching Manulife’s customer behaviors and developed a new site with a focus on richer visuals, interactivity and content. The company’s public web properties and online promotional activities were also aligned as part of the three-year strategy.

As a result, online applications have increased by almost 40% and requests for brochures have increased by 20%.

List the appropriate creative and production credits for this entry:

Account Manager – Steve Mast
Project Manager – Katy Pedersen
Director User Experience – Sara Durning
Information Architect – Judy Reiter, Andrea Reck
Front end Developer – Samuel Tesfamichael
Art Director – Randy Matheson
Creative Director – Grace Marquez