Daimler AG

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Company: Daimler AG, Stuttgart, Germany
Entry Submitted By: NetFederation GmbH
Company Description: Daimler AG is one of the world’s most successful automotive companies and one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. The company with more than 260,000 employees has its headquarters in Stuttgart, Germany and is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI).
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Annual Report - Online/Electronic

Nomination Title: Daimler’s 2010 Annual Report “Innovation Close Up.”

Date this annual report was first made public:
March 2nd 2011 (2011/03/02)

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

The annual report conveys the key message that pioneering achievements at Daimler have always started with attention to detail. Enhanced by specially produced video and audio material, the introduction to the online report provides the user with a summary of Daimler’s pioneering history.

The report can be navigated intuitively and is packed with many useful features including key facts and figures, an enhanced search function, comprehensive background information and integrated videos.

Flash technology was used throughout the report in order to highlight important corporate events in 2010 and to visualize management board information in a compelling and interactive manner.


Provide the applicable creative and production credits for this entry:

Ulli Holzmann, Senior Project Manager at NetFederation GmbH
Christian Tekath, Senior Art Director at NetFederation GmbH
Paul Dircksen, Web Developer at NetFederation GmbH