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Accenture, Chicago, IL USA: Mobile Accenture.com

IBA12 Gold Stevie WinnerCompany: Accenture
Company Description: Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006.
Nomination Category: Website Craft & Function Categories
Nomination Sub Category: Best Mobile Site

Nomination Title: Mobile Accenture.com

When was this mobile site first published?  The redesigned mobile site launched in August, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

In 2011, we launched an effort to overhaul the mobile version of accenture.com with the objective of providing a more complete view of the breadth and depth of our company’s services, insights and work with clients. After working with our vendor, Moovweb, and refining our new design for the mobile-friendly pages, we launched the overhauled and expanded mobile site in August of 2012.

The new mobile site (available from smart phone at http://www.accenture.com) delivers more than 400 pages of high-level information focused on showcasing the breadth and depth of our services and industries. Mobile visitors can now easily scan information on our capabilities and offerings directly from their phones, and quickly scan selected client success stories and research insights.

List the appropriate creative and production credits for this entry:

Katrina Klier, Managing Director, Digital Marketing, Accenture
Patrick Carver, Senior Manager, DigitalMarketing, Accenture
Lorraine Shearing, Senior Manager, DigitalMarketing, Accenture
Suzan Raycroft, Senior Manager, DigitalMarketing, Accenture
Jill Inglis, Manager, DigitalMarketing, Accenture
Sara Olkon, Manager, Internet Marketing, Accenture
Chris McConnell, Manager, Internet Marketing, Accenture