Deutsche Bank AG - Made For Good
Company: Deutsche Bank AG, Frankfurt am Main, Germany
Company Description: Deutsche Bank is Germany’s leading bank, with a strong position in Europe and a significant presence in the Americas and Asia Pacific. It provides commercial and investment banking, retail banking, transaction banking and asset and wealth management products and services to corporations, governments, institutional investors, small and medium-sized businesses, and private individuals.
Nomination Category: Kategorien Unternehmen / Organisationen Awards
Nomination Sub Category: Corporate-Social-Responsibility-Programm des Jahres - Mehr als 2.500 Mitarbeiter
Nomination Title: Made for Good
Beschreiben Sie der Jury die Aktivitäten und Leistungen der nominierten Organisation seit Anfang Juli 2015 (in bis zu 525 Wörtern): TEXT REDACTED FOR PUBLICATION / TEXT FÜR DIE VERÖFFENTLICHUNG GEÄNDERT.
Launched worldwide over the last two years, Made for Good is Deutsche Bank’s enterprise programme for social good, supporting the success of entrepreneurial ventures that create wider social good. From microenterprise to start-up, and non-profit to commercial business, Deutsche Bank works to improve their business readiness as well as their access to networks and funding – and thus helps communities and economies to prosper.
Corporate volunteers are key in this context: In 2016, Deutschbanker spent more than sixteen thousand hours supporting social entrepreneurs.
• Deutsche Bank launched a global awareness campaign for Made for Good, which achieved standout viewing figures across intranet articles and external campaign pages. It has stimulated external interest and inspired employees. As a result, in December 2016, Made for Good won the “Launch” category at the European Excellence Awards ceremony in Berlin.
• Made for Good initiatives empowered 9 812 social enterprises and reached more than 147 000 beneficiaries.
• Deutsche Bank partnered with startupnight in Berlin, where several Made for Good start-ups presented themselves. It also launched the Impact Fund, a first of its kind in Germany providing non-repayable grants up to 25K euros to start-ups that tangibly improve the social and economic participation of immigrants in Germany.
• Deutsche Bank employees brought Start with a Friend to Frankfurt am Main, fostering the integration of refugees in ten German cities.
The global impact of Made for Good includes:
• Ground-breaking research, “The best countries to be a social entrepreneur 2016”, by the Thomson Reuters Foundation.
• In the UK, the Deutsche Bank Awards for Creative Enterprise have helped to launch approximately 200 creative business ventures over the last 25 years. The Bank’s involvement in supporting social enterprise in the UK was highlighted as best-practice example by the Center for Social Justice.
• In India, together with the Be! Fund, Deutsche Bank has helped young people in disadvantaged areas set up businesses that alleviate local social problems.
• In South Africa, Deutsche Bank’s Alternate Income Generation project has helped charities become more sustainable by diversifying their revenue streams.
• In the US, Deutsche Bank is backing the expansion of Brooklyn Navy Yard in New York City to bring new jobs to an area of high unemployment.
• In the Middle East, financial training has enabled single mothers to support their families by running cooking businesses from their homes.
• In Italy, Made for Good was launched in November and has contributed to skills development to nurture and grow “Made in Italy” and its craftsmanship.
• In Thailand, Made for Good helped to set up a fully operational restaurant, which will train students to find gainful employment in the hospitability industry.
Made for Good draws on the Bank’s commercial experience of supporting start-ups, the insights into the businesses of the future provided by Innovation Labs in Berlin, London, and Silicon Valley as well as the Bank’s long-standing microfinance track-record.
By sharing its business expertise and global experience with social start-ups, Deutsche Bank helps to advance innovative solutions to urgent social and environmental issues such as those identified by the UN, invigorates local economies and encourages vibrant and diverse communities.