Company: ZAGG Inc, Salt Lake City, UT
Entry Submitted By: XO Marketing Group
Company Description: ZAGG Inc., Salt Lake City, UT (NASDAQ: ZAGG) designs, manufactures and distributes protective clear coverings for consumer electronics and hand-held devices. In addition, it has created a line of personal audio and electronic accessories.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Consumer Electronics

Nomination Title: invisibleSHIELD HD by ZAGG

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and performance to date.

The invisibleSHIELD HD™, from Utah-based ZAGG Inc. ® (NASDAQ: ZAGG), is a thin, clear protective film that helps protect the surfaces of mobile devices from scratches, cuts and everyday wear and tear. The invisibleSHIELD HD uses a material that was originally created for the United States military to protect the rotor blades of its helicopters from sand and debris. The founders of ZAGG immediately saw the potential for a consumer application of the product.

From those humble beginnings in 2005, the invisibleSHIELD has sold more than 30 million units, including more than 15 million in 2011 alone!

The new invisibleSHIELD HD is an enhanced version of the original invisibleSHIELD, and debuted at the 2012 Consumer Electronics Show in Las Vegas, Nevada. The invisibleSHIELD HD offers new premium features like Advanced Clarity and Glass-Like Surface to accentuate the sharp images and vibrant colors available in the newest advanced gadget displays. The invisibleSHIELD HD product line falls within three different utility patents already issued to ZAGG.

“It’s not often that you can make an already amazing product even better, but we managed to do just that with the invisibleSHIELD HD. ZAGG’s designers were able to enhance the mobile experience, all while offering unmatched protection and clarity,” said ZAGG CEO and Chairman Robert G. Pedersen II.

The invisibleSHIELD HD starts at just $19.99, and comes with a lifetime replacement warranty that is good for the life of the device. The film is designed to extend the life of smartphones and tablets, and is available for the most popular mobile devices available on the market today.

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Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Robert G. Pedersen II has 26 years experience in executive management, communications, sales and marketing. Prior to ZAGG, Pedersen co-owned and managed Del Sol LLC, a Utah-based international specialty retailer of apparel and accessories, where he implemented the in-line retail store model.
Additionally, he created and directed DelSol.com. In 2002, Pedersen founded PayTeck, Inc., a Utah provider of Internet-based payment processing services, which was later sold to Zion's Bank. He co-founded ZAGG in 2005, serves as its CEO and chairman, and led the company to $179.1 million in sales in 2011 alone. Pedersen is ZAGG's largest shareholder.