Company: Wingstop
Entry Submitted By: S. Bell Public Relations
Company Description: Wingstop Restaurants Inc. offers restaurants with a nostalgic, aviation- themed atmosphere where the sole focus is on chicken wings. Introduced in 1989, the company currently has more than 600 restaurants open or under development in 28 states. Wingstop was chosen Wing King at the 2006 National Buffalo Wing Festival and Favorite Restaurant at the 2005 festival.
Nomination Category: Advertising Categories
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: Wingstop - Wing Fanatics Campaign

    The date on which this nominated campaign was first run, aired, or otherwise made public:

        July 15, 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        This campaign was the launching point for Wingstop's billion-wing campaign.
        They hit the billion-wing mark in June of this year. The company celebrated the
        landmark with this series of three commericials which gave credit to two
        things, 1.) their nine proprietary flavors, and 2.) the wing fanatics that are
        so loyal to their favorite flavors. Nine zeroes in one billion (1,000,000,000)
        and nine Wingstop wing flavors -- coincidence? Wingstop thinks not.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Ad Agency: EL CREATIVE / DALLAS
        Client: WINGSTOP
        Director/Cinematographer:   NORRY NEVIN
        Producer: STONE CORE FILMS
        Production Company: ELEMENT X CREATIVE
        Creative Director: MICHAEL GONZALEZ
        Writer: DANIEL BEAUDOING
        Art Directors: Derek Weathersbee, Robert Zepeda, Brian Keith