Company: West Cary Group
Company Description: West Cary Group is am award-winning marketing communications and advertising agency headquartered in Richmond, Virginia. We specialize in seamlessly integrating communications channels to produce quantifiable business results. Our digital, direct response, brand advertising, corporate communications and many other capabilities bring innovative solutions to our diverse client base.
Nomination Category: Web Site Categories
Nomination Sub Category: Energy

Nomination Title: Project Plant It Redesign

When was this site or blog first published?

The site was first created in 2007. The client required a redesign and the development of three new online games for 2012.

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Dominion is one of the nation's largest producers and transporters of energy. Their program, Project Plant It! is an original award-winning educational site that focuses on educating the value of trees in our environment. In order to keep the content fresh, relevant and engaging, Dominion asked WCG to update, expand and modernize the existing Project Plant It! website. We updated the homepage, added new pages, streamlined existing content and designed three new games to update the site, in addition to the new design, or "skin" and the updated navigation.

List the appropriate creative and production credits for this entry:

Account Director: Nick Schimick

Art Director: Alexis Gayle

Copywriters: Ali Doyle and Liz Johnson