Search past winners/finalists


  • MESA logo

Weber Shandwick, NY, Electrolux

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: Weber Shandwick
Company Description: Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world.
Nomination Category: Web Site Categories
Nomination Sub Category: Consumer Products - Durables

Nomination Title: Keeping Electrolux consumers engaged: Live.Love.Lux.

1. How often is this web site updated?

The site is updated with new content on a daily basis, with 7-15 new pieces of editorial content being published each week.

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Our strategy was to create an experience that enables Electrolux to develop a differentiated relationship throughout the purchase cycle based on our target consumer’s lifestyle interests in design, food/culinary, style, and entertaining. We deliver that experience via high-quality editorial content published on a daily basis, informing, surprising and delighting our consumer while building credibility as a premium brand. Live.Love.Lux also aims to create a sustained foundation that can be leveraged during campaign periods or spikes in marketing activity. The content proliferation enables us to not only share content on our owned properties, but also share with retailers and other Electrolux partners around the globe.

Upload a collection of supporting files and web addresses to our server to provide more background information to the judges. You may upload any number of attachments and URLs through the "Add Attachments, Videos, or Links to This Entry" link above. (Do NOT list your URLs below.)

 

List the appropriate creative and production credits for this entry:

Jason Wellcome (EVP)

Eric Helgasen (Head of Technology)

Grazina Snipas (Creative Lead)

Aine Zhou (Designer)

Mark Ellis (UX)

Sean Luo (Development)

Dante Fattoruso (Project Manager)

Aaron Neigher (Digital Director)

Brooke Tarnoff (Editorial Lead)

Jackie McBrien (Editor)

Corey Thibodeau (Paid Media Director)

Meghan McCormick (Strategist)

Meghan McKeon (Community Manager)