Web Advanced - Baldwin Hardware Website
Company: Web Advanced, Irvine, CA
Company Description: Web Advanced is a full-service digital agency that specializes in building effective brands and enabling organizations to grow online. Our heritage in user centered design and software development is combined with a "business minded approach" which has made it possible for Web Advanced to deliver no-compromise, digital experiences that generate demand and loyalty for our client's brands.
Nomination Category: Web Site Categories
Nomination Sub Category: Consumer Products - Durables
Nomination Title: Baldwin Hardware Website
When was this site or blog first published?
August, 18, 2011
Briefly describe this site's objectives and how it met those objectives (up to 100 words).
Baldwin Hardware wanted to use a new website as the initial phase to revive a 60 year old luxury home hardware brand. This project encompassed a brand strategy effort through to the design and development of a new site. Baldwin’s new website appeals to a new generation of prospects and showcases the latest innovation in design & technology. Additionally, the site has features that are designed to support their dealers' sales process as well as to address the needs of key influencers including designers and architects.
List the appropriate creative and production credits for this entry:
Mike Mata, CEO, Web Advanced
Andrew McLendon, Chief Creative Officer, Web Advanced
Adam Bonner, Chief Technology Officer, Web Advanced
Jonathan Orosco, Senior Project Manager, Web Advanced
Paul Barton, Technical Director, Web Advanced
Brent Flaharty, Vice President, Marketing, Stanley Black & Decker
Brad Callahan, Senior Marketing Manager, Stanley Black & Decker