Walmart

Company: Walmart, Bentonville, AR
Entry Submitted By: Edelman Public Relations
Company Description: Walmart (NYSE: WMT) serves customers and members more than 200 million times per week at more than 8,000 retail units under 55 different banners in 15 countries. With fiscal year 2009 sales of $401 billion, Walmart employs more than 2.1 million associates worldwide.
Nomination Category: Web Awards / Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Interface Design

Nomination Title: Walmart Corporate Website Interface Design

1. When was this site or blog first published?

Spring of 2008

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

The site http://www.walmartstores.com was designed to streamline four
existing corporate sites into a single, easy-to-navigate corporate information
source for customers, associates, journalists and career-seekers. Usability
feedback shaped new and improved features including: improved search function
using Google search appliance; purchasing key words associated with special
events and announcements; cross linking and tagging all content so that users
can go from one page to another related item without searching; and social
media tools allowing visitors to share content with their social network. Font
size, color contrast and the wording of menu items were also adjusted to
maximize ease of use.

3. List the appropriate creative and production credits for this entry:

Walmart
Suraya Bliss, Senior Director of Web and Digital Communications;
Ryan Travis, Senior Site Manager
Dana Reynolds, Senior Manager, User Experience
Lisa Thurber, Senior Manager, Content Strategy

Rockfish Interactive
• Drew Eason, Senior Developer/Team Lead
• Justin Hill, Senior Developer/Team Lead
• Chris Rice, Web Developer
• Rustin Treat, Web Developer
• Daniel Worthy, Web Developer
• Joey Nelson, Creative Director
• John Cox, VP