Company: Vérité, Sandy, UT
Company Description: Vérité is a digital communications agency and a dynamic leader in global markets. Our energy and innovation inspire the company to deliver the next trends in communications supporting the sales, marketing and training initiatives of our clients. At Vérité we work with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies that strengthen brands.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Software

Nomination Title: LANDESK User-Oriented IT Campaign

1. Tell the story of this nominated marketing campaign for the judges (up to 525 words). Describe the genesis, planning, execution, and results to date of your campaign. If applicable, remember to describe what's unique or innovative about your campaign:

LANDESK approached Vérité to help build a campaign to promote their IT solutions that focus on the user, not their devices. The new reality is that users may bring several devices to work every day and that number will grow with in the next year. With LANDESK, it doesn't matter. User-based pricing together with User-Oriented IT solutions offered by LANDESK helps companies move to a more productive, flexible and relevant user-based approach to IT.

To represent the reality of users bringing their own devices to work (BYOD), we introduced a campaign theme with several user "personas" and the various devices they use on the job. The imagery and copy associated with each persona helped IT managers relate to the different types of users and devices they find themselves supporting. We also created solid messaging around LANDESK's user-based pricing model and User-Oriented IT solutions to support the theme. The campaign theme and messaging were integrated into campaign deliverables such as localized microsites with lead capture capabilities and responsive design, marketing banners and email campaigns.

To encourage LANDESK employees to support the campaign, internal activities were executed using the campaign theme such as a card building kit that displayed campaign messaging, elevator wraps, an interactive microsite and a PowerPoint presentation template.

LANDESK'S solution offering has been widely accepted since the campaign's launch with more than 50 times the return on investment in the sales pipeline in the first two months.

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2. Provide a brief biography of the leader of the team that planned and executed this marketing campaign (up to 125 words):

Michelle Suzuki is a resourceful marketing professional with 20 years of experience in corporate, product, and channel marketing for technology companies. As director of Corporate Marketing for LANDESK Software, Suzuki provides guidance on LANDESK’s strategic marketing and branding initiatives, and is responsible for global demand generation and nurturing campaigns, web, corporate events, and creative services. Prior to LANDESK, Suzuki led marketing efforts at EMC, Overland Storage, Novell, and Ancestry.com.