Company: VSP Vision Care, Rancho Cordova, CA
Company Description: VSP Vision Care is the only national not-for-profit vision benefits company. Founded in 1955 by a group of optometrists, VSP partners with local eye doctors to provide its members and clients the best value most choice in eyecare and eyewear.
Nomination Category: Annual Report & Publication Categories
Nomination Sub Category: Best Newsletter or House Organ/Publication - Online/Electronic

Nomination Title: VSP EnVision Digital Newsletter

The date on which this nominated material was first distributed or otherwise made public:

August 2010 - original launch date
March 2013 - launch date for new design

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The monthly VSP EnVision digital newsletter offers our 3 million subscribers information about eye health, exclusive rebates and sweepstakes, and the latest in eyewear fashion and technology. Our 2013 objective was to redesign our three-year-old newsletter so it remains relevant and ahead of our competition. We met our objective by:

o Creating a clean, readable e-mail design that’s more user-friendly, scan-able, and engaging.

o Developing a searchable microsite to house all e-mail content, current and archived. Our previous e-mail design did not have a companion microsite and content was not recognized by search engines.

o Launching a mobile-responsive design for both the e-mail and microsite to allow our increasingly tech-savvy audience to read EnVision with smartphones and tablets fast and without fumbling with formatting.

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List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Key contributors/product owners:

Manager/Kathy Limon, Managing Editor & Lead

Deanna Mullen, Lead Writer

Lauren Coppage, Assistant Writer

Joshua Cosico, Designer

Carolyn Vu – VSP/Rancho Cordova, CA.

Production Agency: Yesmail/San Francisco, CA.

Web Development: Zoom Cross Media/El Dorado Hills, CA & FifthRoom Creative/ Denville, NJ.