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Visual Mining, Inc.,

ABA10 WinnerCompany: Visual Mining, Inc., Rockville, MD
Company Description: Visual Mining provides data visualization solutions that instantly transform data into actionable business information. Visual Mining's NetCharts software products deliver comprehensive solutions for both developers and end users. Visual Mining's support and professional services teams compliment its products by providing the expertise to ensure success.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Computer Software - New Desktop/End-User Software

Nomination Title: NetCharts Performance Dashboards

1. Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Today, customers today need results – not rhetoric. And results are exactly
what NetCharts Performance Dashboards delivers. Launched on February 10, 2009 –
NetCharts Performance Dashboards gets results and solves today’s vital business
challenges.

More than ever, small and mid-sized businesses need to make more informed
business decisions. For example, finance and accounting employees, analysts,
and other business end users across a broad variety of industries need to
quickly and easily view and analyze their data— without sorting thru rows of
data in spreadsheets, or calling and waiting for technical support.

With NetCharts Performance Dashboards (NCPD) - business end users are now able
to rapidly, intuitively view and analyze their data— without needing to rely on
help from IT teams. NCPD is dynamic, interactive business intelligence (BI)
and dashboard software that combines sophisticated analysis with ease of use to
make business intelligence more flexible and interactive for the end user.

NCPD empowers end users to get more actionable use out of their data, resulting
in better insight and more informed business decisions. By extending what end
users can do on their own with little, if any, help necessary from IT. NCPD
allows end users to analyze and explore their data in a simple and easy to
understand manner. Key benefits of NCPD include:

•Speed: Very short implementation cycle (hours, not days); end users can
quickly build dashboards, and quickly deploy for others to view.

•Flexibility: Supports a wide variety of data sources and connects to multiple
data sources simultaneously; allows users to explore and interact with the
data, perform comparative data analysis, develop measurement metrics, Key
Performance Indicators (KPIs) and leading indicators without a significant
investment of time and resources; and dashboards can be built to easily react
and adapt to changes in the business.

•Cost Effective: Lower cost to acquire; lower cost to operate (frees up IT
resources as there is very limited IT involvement needed); little cost to
implement. (Compare NCPD’s $23,000 average implementation investment versus
average dashboard investment of $218,000 Source: Business Dashboards: A Visual
Catalog for Design and Development)

NCPD is ideally suited for the current economic environment- where customers do
not have the time, money or resources to build complex, costly, and complicated
solutions. Customers today need results – not rhetoric. Results and time to
value are exactly what NetCharts Performance Dashboards provides to help end
users solve their business challenges today.

Since launching in February, NetCharts Performance Dashboards has realized the
following key accomplishments:
•Generated more than 1,100 product trials and evaluations
•Quarter over Quarter doubling of customers since launch
•Helped drive Visual Mining to 35 consecutive quarters of profitability
•Recently helped drive Visual Mining’s 26% bookings increase versus the same
period last year, and over 100% quarter over quarter increase.
•Received broad industry accolades and recognition (see list of address for
complete list), including: “Bred Tough: Best of Breed, 2009”, from Business
Finance.com

An online demo, data sheets, and additional product details can be found on
http://www.visualmining.com/products_for_business_users_overview.php.

2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Press Releases
All Visual Mining press releases may be found on:
http://www.visualmining.com/company/press_releases.php . Specific press releases
that highlight NetCharts Performance Dashboards include the following:

http://www.visualmining.com/company/press_releases/02102009_Visual_Mining_Launches_NetCharts_Performance_Dashboards_for_Business_Users.pdf

http://www.visualmining.com/company/press_releases/03102009_Analytic_InSight_Selects_NetCharts_Performance_Dashboards_to_Provide_Customer_Visibility_within_State-Wide_Health_Research_Program.pdf

http://www.visualmining.com/company/press_releases/07232009_NetCharts_Performance_Dashboards_Solves_Problems.pdf

http://www.visualmining.com/company/press_releases/08132009_New_Version_of_NetCharts_Performance_Dashboards_Delivers_Expanded_Value_for_Financial_Professionals.
pdf

http://www.visualmining.com/company/press_releases/08172009_Dashboard_Accounting
http://www.visualmining.com/company/press_releases/11032009_Visual_Mining_Press%20Release_Q309%20Momentum.pdf
http://www.visualmining.com/company/press_releases/11112009_Xetsa_Adds_the_Power_of_NetCharts_Performance_Dashboards_to_their_Portfolio.pdf

News Articles and Online Sources
All Visual Mining media mentions may be found on:
http://www.visualmining.com/company/in_the_news.php . Specific mentions that
highlight NetCharts Performance Dashboards include the following:

Articles
http://www.b-eye-network.com/view/9707

http://www.b-eye-network.com/view/10548

http://www.sys-con.com/node/983297

http://businessfinancemag.com/article/bred-tough-best-breed-2009-0729?page=0%2C0

http://www.mortgagebankers.org/tools/FullStory.aspx?ArticleId=7584#full

http://www.tdwi.org/News/display.aspx?ID=9618

Online Radio and Videos
http://www.information-management.com/dmradio/-10015788-1.html

http://www.youtube.com/watch?v=-vRqKb1ISpM

http://www.youtube.com/watch?v=AYn3G7ON5ts

http://www.youtube.com/watch?v=CF7s5MNex_A

http://www.youtube.com/watch?v=cf1bqtGZndM

Key Quotes
“We chose NetCharts Performance Dashboards (NCPD) because in addition to
looking fantastic, NCPD provides an easy, intuitive way for us to deliver value
to our customers,”
-Terri Ream, President, Dashboard Accounting, LLC.

“One of the key benefits is the sheer value NCPD delivers—we can quickly create
and deploy dashboards for our customers that allow them to interact with their
data as they prefer. It’s an incredibly powerful product in our portfolio.”
-Lisa Bodine, CEO, Xetsa, Inc.

"The usability of Visual Mining's NetCharts Performance Dashboards solution is
a stunning success for the state's survey project. It's flexible enough to
provide various users with different views of the same data and adaptable
enough for each individual user to turn the survey data into useable business
information."
-Dr. Amy Flowers, President, Analytic InSight

"Visual Mining's NetCharts Performance Dashboards emphasizes ease of use and
flexibility for the end user. The graphics are visually appealing and its four-
step process for accessing data and creating dashboards is intuitive. Targeted
at mid-market organizations, it's an impressive and cost effective product that
any company should look at in this economy."
-Wayne Eckerson, Director, TDWI Research

"NetCharts Performance Dashboards provides a beautiful visualization front end
to sophisticated data analysis capabilities that will help users get actionable
use out of their data. This product is very intuitive to use and decreases user
reliance on IT by extending what the users can do on their own."
-Claudia Imhoff, President, Intelligent Solutions

3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Bruce Duncan is Visual Mining's Chief Architect and Director of Engineering--
leading Visual Mining product development teams. He joined Visual Mining in
1998, and in 2004 was appointed Chief Architect for Visual Mining’s entire
product portfolio.

Mr. Duncan successfully leads the development of award-winning software
products, such as NetCharts Pro/Applets and NetCharts Server. He recently
served as lead architect and principal engineer for Visual Mining’s latest
product - NetCharts Performance Dashboards.

Mr. Duncan holds a B.S, in Computer Science from Loyola College in Maryland and
has had research published in the proceedings of the IEEE International
Workshop on Program Comprehension.