Company: VerticalResponse
Company Description: VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.
Nomination Category: Web Site Categories
Nomination Sub Category: Advertising, Marketing & Public Relations

Nomination Title: VerticalResponse Website: Email Marketing and a Whole Lot More

When was this site or blog first published?

2001

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Redesigned in April 2011, the VerticalResponse website targets small businesses looking to enhance their marketing efforts via self-service email marketing, social media, event marketing and online surveys. The site’s mission is to eliminate as many barriers to entry as possible so that small business marketers have the confidence to use our tools right away. It receives more than 1 million visitors per month, and offers content geared toward both non-customers as well as the 100,000 customers we serve. It won a 2012 Internet Advertising Competition Award for Best Website in two categories, and was a finalist in the 2011 Stevie Awards for Women in Business for Website of the Year.

List the appropriate creative and production credits for this entry:

Janine Popick, CEO/Founder
John McNulty, Vice President, Marketing
Alf Brand, Director, Marketing Communications
Laura Pierczynski, Senior Graphic Designer
Ozge Gascho, Graphic Designer
James Scott Hummel, Interactive Flash Designer