VerticalResponse Flies High on Twitter
Company: VerticalResponse
Company Description: VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Twitter Feed
Nomination Title: VerticalResponse Flies High on Twitter
When was this feed first published?
2008
Briefly describe this feed's objectives and how it has met those objectives (up to 100 words).
VerticalResponse maintains two active Twitter accounts that provide two distinctive functions. One, @VR4SmallBiz, provides up-to-the-minute business and marketing-related information and tips – both our own content and content from other authoritative sources – to our busy small business customers, so they don’t have to waste time searching. Our other Twitter feed, @SupportVR, is a customer service channel to give our customers another way to reach us directly for one-on-one support and help with our products.
Overall engagement on our Twitter feeds has increased steadily as more customers adopt the platform. Month over month, clicks grew an average of 17 percent, retweets grew 17 percent, mentions grew 8 percent, and followers grew 5 percent.
List the appropriate creative and production credits for this entry:
Janine Popick, CEO/founder
John McNulty, Vice President, Marketing
Derek Overby, Senior Social Media Manager
Ellery Long, Social Media Manager
Justin Smith, Customer Support Manager