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UnitedHealthcare, Minnetonka, MN - App

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company:UnitedHealthcare, Minnetonka, MN
Entry Submitted By:Finsbury
Company Description:Globally, UnitedHealthcare serves 45 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families,and Medicare and Medicaid beneficiaries.
Nomination Category:App Categories
Nomination Sub Category:Lifestyle

Nomination Title:UnitedHealthcare Baby Blocks

The date on which this nominated app was first distributed or otherwise made public:
Baby Blocks™ was first launched for Medicaid beneficiaries in 2011 and expanded in 2014 to meet the health needs of women and their babies enrolled in UnitedHealthcare employer-sponsored plans.

Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:

This easy-to-use app provides soon-to-be-mothers and new parents with the ability to track appointments, receive e-mail appointment reminders and earn rewards for keeping their appointments. The rewards include gift cards for clothing, teething rings and other related items.

Baby Blocks is offered in English and Spanish and is free to members of UnitedHealthcare's plans. It is available for Apple and Android.

The Medicaid version of Baby Blocks has enrolled more than 35,000 members, with a participant satisfaction rate of 98 percent. Baby Blocks has demonstrated strong results with monthly program participant response rates exceeding 45 percent and member engagement rates of more than 60 percent after the baby’s birth. For the employer version, more than 21 employers have already enrolled.

List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: