Company: Tracx, New York, NY
Company Description: Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Social Business Solution

Nomination Title: Tracx 5.0 - 6.0

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:

Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.

In 2014, Tracx released Tracx 5.0

With the update comes advanced capabilities and features, most notably the introduction of Sentity, Tracx's cutting edge social sentiment analysis engine. By defining specific keywords and phrases called 'entities,' individual terms of focus can now be tagged for sentiment each time they appear across the social media channel.

The Tracx 5.0 dashboard includes:

• Sentiment Overview: depicts a snapshot of topic sentiment and the forces driving each sentiment category.
• Entity Discovery Engine: highlights the sentiment distribution of defined entities, and showcases suggestions of terms to add as entities for future tracking and analysis.
• Sentiment Comparison: serves as a workspace for comparing sentiment across different topics, date ranges, and demographics.
• Dictionary Editor allows users to adjust the sentiment associated with a given term or phrase, enhancing the platform's sentiment analysis accuracy.

“Tracx's Sentity engine redefines the way businesses analyze their market place, their products, and ongoing operational challenges across the organization and beyond," explains Yaniv Ben-Arie, COO.

In 2015, Tracx released version 6.0

With 6.0, Tracx further organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow. Users can:
• Publish in any context to multiple networks using a new publish panel from any Tracx dashboard
• Enjoy a new user experience with intuitive navigation that frees up more room on screen to focus on the data
• More easily and seamlessly tag, add attachments and send content for approval
• Preview posts across multiple networks before publishing
• Pin default account for quick and easy publishing
• Seamlessly edit inline visual content
• Schedule posts using Tracx predictive analytics, featuring “smart suggestions” for optimal engagement rates
• Access photo analytics for comprehensive visual listening

“Tracx is at a pivotal point in its history, moving away from focusing solely on technology innovation to embracing a marketing-first approach,” said CMO Amy Inlow.

Growth

Since 2012, Tracx has tripled the size of its staff while achieving consistent top-line growth year over year, Tracx now maintains a blue-chip client base of more than 400 brands worldwide including Mondelez, Kraft, Marriott, Coca Cola, Weber Shandwick, ConAgra and Sears:

Sears was initially using several different software tools for social media listening, publishing, engagement, analytics and reporting. This fragmentation was riddled with inefficiencies making it difficult for the company to be as responsive to customers. The retailer chose Tracx for its enterprise workflows that enabled them to find, triage and route social information easily.

Sears Improved Customer Responsiveness and Gained New Market Insights with Tracx.

Tracx recently secured an $18 million growth-financing round led by Edison Partners. "Tracx is rapidly capturing market share because today's brands understand the value of real-time actionable data for revenue, service and product initiatives. We're pleased to be partnering with the company for this exciting next stage in their journey." Ryan Ziegler, General Partner at Edison Partners

Tracx continues to expand operations to deliver continuous innovation to smart enterprises and brands around the world. "Our significant growth over the course of 2014, both from a product and an organizational perspective, speaks to how well positioned we are for another groundbreaking year," stated Eran Gilad, CEO.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service (up to 150 words).

• In 2014, Tracx released Tracx 5.0 . With the update comes advanced capabilities and features, most notably the introduction of Sentity, Tracx's cutting edge social sentiment analysis engine. By defining specific keywords and phrases called 'entities,' individual terms of focus can now be tagged for sentiment each time they appear across the social media channel."

• In 2015, Tracx released version 6.0

• With 6.0, Tracx further organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow.

• Since 2012, Tracx has tripled the size of its staff while achieving consistent top-line growth year over year, Tracx now maintains a blue-chip client base of more than 400 brands worldwide including Mondelez, Kraft, Marriott, Coca Cola, Weber Shandwick, ConAgra and Sears

• Tracx recently secured an $18 million growth-financing round led by Edison Partners..