Company: Toshiba America Business Solutions
Company Description: Toshiba America Business Solutions, Inc. manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products. It is an independent operating company of Toshiba Corporation, the sixth largest electronics/electrical equipment company and the world's 62nd largest company in terms of sales.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Overall Web Design

Nomination Title: Toshiba’s Website Redesign Generates ROI

How often is this site updated? Toshiba’s website is updated approximately every 18 to 24 months.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Considering multifunction product dealers were seeing a decline in revenue due to decreasing pages printed, Toshiba needed to diversify its business and focus more on digital signage (DS) and network document solutions (NDS). Toshiba’s website needed to be revamped to promote these offerings to differentiate itself among its competition as other manufacturers including Xerox, Canon and Konica Minolta use stock photography on their websites. To tell its story in a new and compelling fashion, Toshiba hired a respected illustrator to create original artwork. Since the web redesign, traffic has increased by five percent and time spent on the site by 10 percent. In 2014, Toshiba recorded its best sales year ever with its DS and NDS businesses producing a cumulative 166 percent year-over-year increase.

List the appropriate creative and production credits for this entry:

Jim Riddle, Associate Creative Director, DGWB
Steve Harbour, Associate Creative Director, DGWB
Chris Thais, Art Director, DGWB
Leah Hollar, Copywriter, DGWB
Aad Goudappel, Illustrator