TIBCO Software

Company: TIBCO Software, Palo Alto, CA
Entered by: The Bateman Group
Company Description: Headquartered in Palo Alto, California, TIBCO Software Inc. (NASDAQ:TIBX) provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success. With over 3,000 customers and offices in 40 countries, TIBCO has given leading organizations around the world better awareness and agility-what TIBCO calls The Power of Now®.
Nomination Category: Corporate Film or Video
Nomination Sub Category: P.R.: Computers or Telecommunications

Nomination Title: Greg the Architect: SOA This. SOA That.

1. The date in 2006 on which this nominated production was first distributed or otherwise made public:

January 11, 2007

2. Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

"Greg the Architect" can be viewed on YouTube at:
http://www.youtube.com/watch?v=uOQcjvUHZ0k

"Greg the Architect: SOA This. SOA That." was developed as part of a B2B viral
strategy to generate interest in TIBCO Software's SOANow eJournal
(www.soanowjournal.com) - a publication that delivers thought leadership about
service-oriented architecture (SOA) and the technologies that comprise it. Tired
of software marketing campaigns featuring overblown claims and buzzwords that
nobody really understands, TIBCO wanted to create a fun, humorous satire aimed
at IT architects that "tells it like it is." The video features a besieged tech
worker who is confused about how and why to implement SOA. The closing scene
promotes SOA Now as a resource for IT architects to help make sense of SOA,
including definitions, best practices and real world success stories. Since its
launch, the video has been mentioned in leading industry blogs and traffic to
SOANowJournal.com has increased significantly.

Blog coverage:
- Joe McKendrick, ZDNet, Jan. 11, 2007. "Now, there's something really
hilarious (but alas, so true) dealing with the SOA life."
http://blogs.zdnet.com/service-oriented/?p=798
- Brian Gillooly, CMP/Optimize Magazine, Jan. 11, 2007. "Who knew SOA had a
lighter side?" http://www.optimizemag.com/blog/
- Dan Farber, ZDNet, Jan. 23, 2007. "Hilarious."
http://blogs.zdnet.com/BTL/?p=4343

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising agency/city: Big Fat Brain/Covington, KY
Client: TIBCO Software Inc.
Cinematographer: Big Fat Brain
Designer: Big Fat Brain
Art Director: Big Fat Brain
Creative Director: Dan Ziman
Director: Big Fat Brain
Illustrator/City: Big Fat Brain
Music Producer/City: Big Fat Brain
Photographer/City: Big Fat Brain
Printer/City: Big Fat Brain
Producer: Big Fat Brain
Production Company/City: Big Fat Brain
Programmer: Big Fat Brain
Writer: Big Fat Brain
Web Development Firm/City: Big Fat Brain