Company: ThreatMetrix, San Jose, CA
Entry Submitted By: Walker Sands Communications
Company Description: ThreatMetrix builds trust on the Internet by offering market-leading advanced fraud prevention and frictionless context-based security solutions. These solutions authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world’s largest trusted identity network.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Security Solution

Nomination Title: ThreatMetrix

1. Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

ThreatMetrix, the fastest-growing provider of context-based security and advanced fraud prevention solutions, released an extension to its TrustDefender™ Cybercrime Protection Platform in September 2013. This release delivered innovative features such as ThreatMetrix™ Trust Tags, digital labels that can be applied to various combinations of entities within a user’s persona to indicate the trustworthiness of that user. In addition, this release enabled businesses to analyze and validate site visitors in real-time to combat sophisticated online cybercrime threats such as payment and money transfer fraud, account takeover and synthetic identities using both browsers and mobile applications.

With the ThreatMetrix extension, the ThreatMetrix™ Global Trust Intelligence Network (The Network) utilizes the following tools to prevent cybercrime:

• Detecting device anomalies captures the digital fingerprint of a device in use including operating system, browser and attributes of the network session.
• ThreatMetrix™ Persona ID enables business rules to evaluate expected customer behavior given the risk tolerance for each individual business. Tracking behavior and persona associations with devices on a global basis provides rich context when evaluating each transaction.

New features such as persona behavior scoring provide automated ranking of a visitor’s online behavior at a global level across all ThreatMetrix customers. The score can be positive or negative depending upon whether the persona’s past behavior resulted in an accepted transaction or login. Trusted personas that have conducted genuine transactions will be more easily identified, minimizing false positives.

• Validating business policies through assertions and innovative capabilities such as Trust Tags provide the ability to capture unique behavioral characteristics for an online persona and its associated transactions. Businesses now have the ability to measure trust and validate business transactions based on global persona and device data.

• Global intelligence enables each transaction to be compared across millions of global transactions in real time. Critical to delivering global intelligence are new features such as the ThreatMetrix™ Global Policy Engine, which provides a framework for delivering out-of-the-box threat and anomaly rules. Using machine learning to drive predictive analytics, ThreatMetrix customers can benefit from new rules based on fraud patterns.

• Detailed analysis enables a comprehensive business analytics reporting platform. As part of the release the reporting platform delivers a number of significant capabilities and enhancements including reporting on detailed devices as well as decrypted identity and transaction context; the ability for customers to engage ThreatMetrix professional services to create custom reports based on unique requirements; and greater flexibility around scheduling reports and export formats.

With the latest ThreatMetrix extension, the company has effectively evolved from a device identification and malware detection solution to a more powerful, holistic solution to help merchants and financial institutions combat cybercrime.

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2. Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

ThreatMetrix builds trust on the Internet by offering market-leading advanced fraud prevention and frictionless context-based security solutions. These solutions authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world’s largest trusted identity network. ThreatMetrix secures enterprise applications against account takeover, payment fraud, fraudulent account registrations, malware, and data breaches. Underpinning the solution is the ThreatMetrix™ Global Trust Intelligence Network, which analyzes over 500 million monthly transactions and protects more than 160 million active user accounts across 2,500 customers and 10,000 websites. The ThreatMetrix solution is deployed across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government and insurance.