Synapse Group

Company: Synapse Group, Inc.
Company Description: Synapse Group, Inc., the leading independent provider of customer acquisition and management services for U.S. publishers of consumer magazines, was founded in 1991 by Michael Loeb and Jay Walker. Based in Stamford, CT, our innovative marketing company has 300 employees and was recently named the # 6 Best Medium Size Places to Work in America by the Great Place to Work Institute.
Nomination Category: Multi-Image, Film or Video Hybrid
Nomination Sub Category: Meetings

Nomination Title: The Synapse Olympics

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

August 10, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Many of us have been to company meetings that drone on and on complete with
lots of numbers and charts and a speaker who ends up sounding like the teacher
in a Peanuts cartoon. At Synapse, we pride ourselves on creativity and fun, two
tenets our company was founded on. For our semi-annual meeting, we used the
enclosed video to engage our audience and introduce our theme for the meeting,
the Olympics. Clearly, we are not afraid to spice up our company meetings,
provide a few laughs, and poke fun at some of our leaders. The main character is
Michael Loeb, our president. He is joined by several of our executives. We hope
you enjoy watching it as much as our employees did in August.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Designer: Andy Leone