Company: Signet Interactive, Houston, TX
Company Description: Signet Interactive is a trusted digital marketing agency committed to helping clients deliver more visible, credible, and relevant messages to their customers and prospects. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence.
Nomination Category: Web Site Categories
Nomination Sub Category: Metals & Mining

Nomination Title: NBM Metals - Website Redesign

How often is this web site updated? Weekly

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

NBM Metals, a leading USA manufacturer of bronze, brass and copper alloys, worked with Signet Interactive to improve their website’s visibility and usability in order to achieve more form submissions for product quotes. Signet designed and developed a new, responsive website that focused on the user experience for both desktop and mobile audiences, incorporated easier search functionality and better established conversion points for products throughout the site.

The new website resulted in:
• 1,150% increase in form submissions
• 75% increase in sessions
• 62% increase in pageviews
• 62% increase in organic traffic

List the appropriate creative and production credits for this entry: NA