Company: SAP America, Newtown Square, PA
Entry Submitted By: VML
Company Description: As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Home Page

Nomination Title: SAP.com Homepage

When was this site or blog first published?

April 2011

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

The new SAP.com features vibrant homepage photography to bring the brand to life. Relevant homepage promotions align to market priorities and drive visitors to deeper pages.

Improved, user-tested homepage navigation provides local customers with quick access to news, customer testimonials, local events, and social media.

ComputerWorld Germany awarded the website design a “Bronze” in a competition among the largest German corporations. Summit Emerging Media gave the site an “Innovator Award” for new website design.

“Think you know how to design the perfect home page? Think again. Because SAP.com has changed all the rules of the game,” said siteIQ.

List the appropriate creative and production credits for this entry:

Creative: VML

Poduction: SAP and VML