Samsung Semiconductor, Inc.,

Company: Samsung Semiconductor, Inc., San Jose, CA
Company Description: Samsung Semiconductor, Inc. is a wholly owned subsidiary of Samsung Electronics Co. Ltd. As the leader in memory solutions for home, mobile and office applications, Samsung Semiconductor is the largest producer of DRAM, Flash, SRAM and high-end graphics memory. In addition, it is one of the largest producers of system logic, sensors and controllers, and the largest producer of LCD displays.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Media & Entertainment

Nomination Title: Samsung LCD 3D TV Display Panel

1. Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Samsung was the first company in the world to begin mass producing 3D display
panels (the heart of TV electronics). Developed for LED and CCFL-backlit LCD
TVs and the first to hit the mass market, Samsung 3D panels are now being
installed by OEMs in six 40-inch, 46-inch and 55-inch full-HD TV sizes (3 LED
and 3 LCD models). The panels have been optimized for full-HD viewing to bring
about a vivid movie-theatre-like experience to the home. Samsung’s new 3D
technology is compatible with the industry's 3D standards including the “Blu-
ray 3D” standard as well as 3D broadcast programming from networks like ESPN
and the Discovery Channel.

With this new technology, Samsung is providing OEMs around the world with the
means to allow consumers to become completely immersed in their viewing
experience, rather than simply watching action-packed programming on a flat
screen. At the same time, we are spurring the growth of a new market that will
allow consumers to take full advantage of all facets of the 3D experience
including 3D depth of field, and 3d image projection for broadcast, Internet
and pre-packaged (Blu-ray) 3D content.

Samsung uses a 4-millsecond response time and true 240Hz signals to deliver
smooth, natural, full-HD images that can vividly capture rapid movements in 3D,
as well as full-HD viewing in 2D. To achieve this, the Samsung technology
creates three interpolated digital image frames for every real one
transmitted.

Samsung’s 3D LCD and LED TV panel technology works in conjunction with 3D
Active Glasses that act like a camera shutter refreshed 120 times every second
per eye, which results in the clearest consumer 3D imaging. Samsung reduced
the response time of its LCD and LED panels by 20 percent to less than four
milliseconds, to eliminate interference between left and right eye images in
the 3D Active Glasses. With this improved response time, Samsung is able to
produce striking 3D images and also deliver amazing 2D pictures that capture
rapid movement with exceptional clarity.

The technology is expected to have a tremendous impact on the market. Samsung
has been the most aggressive in moving forward to provide 3D displays ahead of
the rest of the industry, some of which have already hit retail outlets.
According to a market research firm, DisplaySearch, the 3D display market is
expected to grow from $346 million in 2009 to $22 billion in 2018. The 3D TV
market is expected to expand to a $17-billion market, with sales increasing
from 200,000 units in 2009 to 64 million units in 2018.

2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

News release: http://www.samsung.com/us/news/newsRead.do?news_seq=17237&page=1&gltype=localnews

Sample Press Coverage:

http://www.physorg.com/news183928410.html
http://www.pcmag.com/article2/0,2817,2358472,00.asp
http://www.smarthouse.com.au/TVs_And_Large_Display/3D_TV/J6E5W9S8
http://www.technology-digital.com/MarketSector/Electrical-and-Electronics/Samsung-first-with-3D-TVs_41370.aspx
http://www.xbitlabs.com/news/monitors/display/20100126235038_Samsung_Initiates_Mass_Production_of_Stereo_3D_LCD_Panels.html

3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Scott Birnbaum
Vice President, Samsung LCD Group

Scott Birnbaum is vice president of the LCD (Liquid Crystal Display) Group at
Samsung Semiconductor, Inc., responsible for sales operations throughout the
Americas. In this capacity, he focuses on working closely with customers to
develop new applications for LCDs, while building strategic OEM relationships
in the TV, PC monitor, notebook and cellular phone sectors.

Birnbaum brings with him a thorough “hands on” understanding of all aspects of
the electronics value chain, leveraging more than 20 years of leadership in
sales, marketing and operational management roles within the LCD,
semiconductor, electronic manufacturing services and distribution industries.

Birnbaum previously served as senior vice president of global business
development at All-American Semiconductor, the fourth largest semiconductor
distributor in North America. Before that, he served for four years in global
and national sales positions at Sharp Electronics. Earlier, he held a number
of sales and marketing management positions at Texas Instruments over a 10-year
span.

Birnbaum holds a Bachelor of Science degree in Industrial and Systems
Engineering from the Ohio State University.