Remy Cointreau - Outdoor Ad Campaign

Company: Remy Cointreau
Company Division/Group: Remy Amerique, Inc.
Company Description: Remy Amerique, Inc. (“Remy Amerique”), is a wholly owned subsidiary of Rémy Cointreau, SA, one of the world’s most successful players in the international spirits and wine industry. Remy Amerique has its principal office located in New York, and employs 235 people nationally. Remy Amerique is the exclusive U.S. importer for a variety of premium spirits and wines.
Nomination Category: Advertising
Nomination Sub Category: Best Outdoor Ad Campaign

Nomination Title: Be Cointreauversial - Outdoor

The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:

June 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Objectives: To re-launch Be Cointreauversial™ as a brand that communicates the
following; Cointreau is a spirit for people who differentiate themselves with confidence through their bold sense of style, self-assured attitude and their drink of choice. 
 
Cointreauversial people are not “controversial”.  They are not insolent or brazen. 
Instead they are people that fascinate others simply through their indomitable spirit and unique style. 

Objectives met by creating Brand Awareness, purchase intent, communicated the
product's uniqueness and educated the consumer on Cointreau's various uses.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

KraftWorks Ltd./New York, NY: Art Director - Kate Begbie; Creative Director - Neil Kraft;
Photographer - Richard Burbridge; Producer - Brandi Barber