Refinery -Motorola

Company: Refinery, Inc., Hatboro, PA
Company Description: Refinery is an Ad Age Top 30 interactive and search marketing agency located in suburban Philadelphia. Refinery’s practice areas include financial services, pharmaceutical and healthcare, consumer and retail, travel and entertainment and government. Our areas of expertise include strategic consulting, user experience architecture, creative, search engine marketing, technology and analytics.
Nomination Category: Web Sites
Nomination Sub Category: Product Advertising

Nomination Title: Motorola homesight

   1. When was this web site first published?

July 19, 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

URL: http://broadband.motorola.com/consumers/hs/flash_experience.asp
Motorola's objectives were to promote new branding and its line of home monitoring products, as well as educate the consumer about the home monitoring system.

Created as a subsection of the Motorola Connected homesight, the microsite promotes the new line of products through an educational, interactive demonstration.  It effectively connects with users using an infomercial-style introductory video that highlights the homesight™ EZ Start Kit, then walks the consumer through various product benefits and demonstrates the ease of installation and use.

   3. List the appropriate creative and production credits for this entry:

Senior Designer, April Donovan
Associate Creative Director, Tom Lehmann
Senior Developer, Nate Davis