Quality Systems

Company: Quality Systems, Inc., Irvine, CA
Entry Submitted By: PAIRELATIONS, LLC
Company Description: Irvine, Calif.-based Quality Systems, Inc. and its NextGen Healthcare Information Systems subsidiary develop and market computer-based practice management, patient records and revenue cycle management applications as well as connectivity products and services for medical and dental group practices. Visit www.qsii.com and www.nextgen.com for additional information.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Health Products & Services - Campaign

Nomination Title: QUALITY SYSTEMS, INC. NextDDS SaaS Launch - Get SaaS-ier … Get NextDDS

1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

October 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The campaign was targeted towards educating American Dental Association (ADA)
attendees at the 150th annual meeting about advantages of using a SaaS
(Software as a Service) or cloud computing application—a new solution for
managing electronic dental office records.

Campaign included a tri-fold brochure, direct mail piece and ad, which appeared
in United Airlines’ Hemispheres Magazine (edition available on 1,000+ flights
during time ADA conference attendees were returning from Honolulu, where
session was held). All elements focused on advantages of the SaaS (Software as
a Service) model. Campaign generated qualified sales leads; and launched
QSIDental’s next generation of dental technologies (SaaS).

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Ken Schmitz
SalesFish
Irvine, CA