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Port Authority of NY & NJ

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Company: The Port Authority of New York & New Jersey
Company Description: THE PORT AUTHORITY OF NEW YORK AND NEW JERSEY
Nomination Category: Advertising Categories
Nomination Sub Category: Transportation - Campaign

Nomination Title: Stewart International Airport Advertising Campaign

The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

April 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://thestevies.com/ABA09Attachments/PANYNJ/StewartAirportCampaignMaterials.pdf

The Port Authority’s Stewart International Airport marketing campaign utilized
targeted communications to build awareness and support about the agency’s
purchase of the airport and to promote it to key markets including: public
opinion leaders, national and international aviation industry, travel/tourism
industry, small businesses surrounding the airport, and residents of the region
consisting of the counties of Dutchess, Orange, Ulster, Sullivan, Putnam,
Delaware, Rockland, Sussex, and Pike.

Our challenges included developing several marketing outreach messages within a
short timeframe to create awareness of our operation of Stewart Airport and the
destination possibilities for customers. 

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: