The Port Authority of NY & NJ

Company: The Port Authority of New York & New Jersey
Company Division/Group: Public Affairs Department
Company Description: The Port Authority of NY & NJ, created in 1921, is a self-supporting public agency that operates transportation and commerce facilities and services in the bistate region, including: airports, tunnels, bridges and terminals, PATH, ports and economic development projects.
Nomination Category: Advertising
Nomination Sub Category: Best Newspaper Ad Campaign

Nomination Title: Corporate Commemorative Campaign

The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:

September 8, 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Objectives: to help restore a sense of confidence and optimism for the future, while
clearly honoring and remembering the losses our city, this region, and our country
suffered on September 11.

This design "Generations will remember" was created by the Port Authority of New
York & New Jersey on the second anniversary of the attacks on the World Trade
Center on September 11, 2001.  The World Trade Center, owned, developed, built,
and operated by the Port Authority, was also our agency's home and
headquarters.  Among the thousands of people lost that day were 84 of our
employees.  The design was meant to commemorate these profound events, and
to move toward the future, which includes the physical rebuilding of the site, and
the redevelopment of Lower Manhattan.

The design was used as an ad, a poster on display in our facilities, and on our
agency's intranet and public Web sites.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: G2, New York
Creative Director: Robert Wolf
Designer: Derek Love