The Port Authority of New York & New Jersey

Company: The Port Authority of New York & New Jersey
Company Description: THE PORT AUTHORITY OF NEW YORK AND NEW JERSEY
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Transportation - Campaign

Nomination Title: AirTrain JFK

1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

April 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

AirTrain JFK, the light-rail system developed by the Port Authority of NY & NJ,
links the eight terminals at Kennedy International Airport with public transit
systems New York City Transit subway and bus service and the Long Island Rail
Road (LIRR).

To communicate how customers make the connections to mass transit with
AirTrain, the Port Authority developed the “cheaper/faster” campaign, which e
highlights the cost-effective way to travel to Manhattan with the AirTrain JFK
and NYC subway connection ($7.25) and the “faster” way to travel to Manhattan
with the AirTrain JFK and LIRR connection (35 minutes).

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: