Search past winners/finalists


  • MESA logo

Pinpoint Logic

ABA08 Winner

 

Company: Pinpoint Logic
Company Description: Pinpoint Logic is a User Experience Design (UxD) group here in the creative environment of Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them.
Nomination Category: Web Site Categories
Nomination Sub Category: Brand Building/Promotion


Nomination Title: Reed Admissions Haiku
   

When was this web site first published?
        Thursday, March 27, 2008

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.pinpointlogic.info/client_files/reed/haiku/

        The vignette Flash site replaced an existing video designed for students that
        had been accepted to Reed College. It was meant to convey the personality and
        brand of Reed College while providing a wink and a nod to the inside Reed jokes
        they learned about during campus tours. We used students to convey the Reed
        brand. The previous work felt like ti could be Any College USA. Reed is a quirky
        and selective liberal arts college, we attempted to convey that in the
        microsite/video.

        Example student response, "...and the video! love the video! it just totallyembodied the whole personality of Reed that I love so much!"

    List the appropriate creative and production credits for this entry:
        Firm: Pinpoint Logic
        Client: Reed College
        Producer: Dwayne King
        Creative Director: Beth Perlas
        Designer: Brandon Sowers
        Videography:  Mitchell Video Productions Inc
        Editing: Digital Images Ltd.