PetRays Veterinary Telemedicine Consultants
Company: PetRays Veterinary Telemedicine Consultants, The Woodlands, TX
Company Description: PetRays is the recognized leader in veterinary telemedicine services. The telemedicine services offered by PetRays are specifically designed to help veterinarians improve the speed and quality of animal healthcare.
Nomination Category: Marketing Awards Categories
Nomination Sub Category: Marketing Department of the Year
Nomination Title: PetRays Marketing Department
Tell the story about what this nominated organization/department achieved since January 1 2010 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
PetRays Veterinary Telemedicine Consultants (PetRays) makes Board Certified Veterinary Specialists available to virtually every veterinary practice world wide. PetRays was founded in 2006 with the mission of providing high quality healthcare to animals and domestic pets in a timely manner and with a great sense of urgency.
With outstanding marketing and support personnel in place, PetRays became a
recognized leader in the veterinary industry by the end of 2007. In 2008,
company revenues increased 397% when compared to 2007 revenues. By the end of
2008, PetRays had become a multi-million dollar company. 2009 revenues
increased by over 200% compared to 2008. PetRays earned a spot on the Inc. 500
list ranking as the 133rd fastest growing company in the U.S.
PetRays also markedly increased market share in 2009 by expanding the customer
base by over 300%. Customer base increased another 250% in 2010. PetRays sales
and demand generation efforts resulted in active clients in all 50 states,
Canada, Australia, and Europe.
The comprehensive marketing strategy consisted of print ad, direct mail
campaigns, trade show attendance, telemarketing, promotional give-away and
viral marketing. 2010 was a year of tweaking the budget and target audience
from 2009 while maintaining a high level of success.
The success of any marketing department is ultimately judged on the actual
results and cost-benefit ratios to achieve those results. The efforts of the
PetRays 2010 marketing department exceeded all pro forma estimates and did so
35% under allocated budget. Marketing results are even more remarkable
considering the lagging economy and overall decrease in spending in the
veterinary market in 2010.
The PetRays marketing department efforts resulted in several significant 2010
milestones:
- Revenue growth of over 200%
- Over 250% increase in customer base
- Greater than 98% customer retention rate
- Over 100% increase in current customer utilization
- Over 99% positive feedback for both sales and support departments
- 70% decrease in service calls despite 250% growth rate by identifying common
service issues and implementing specific sales training upfront
In summary, PetRays marketing department continued to excel in 2010 despite the
lagging economy and helped PetRays achieve many significant milestones. The
marketing efforts exceeded all expected results and did so markedly under
budget. With the increased revenues and the decreased spending, PetRays was
able to continue to build a solid
List hyperlinks to any online work samples, news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
PetRays ranks 133 in 2010 Inc. 500 (press release)
http://www.prweb.com/releases/2010/08/prweb4421124.htm
PetRays wins Support Department of the Year Award in Seventh Annual
International Business Awards (press release)
http://www.prweb.com/releases/2010/07/prweb4257984.htm
PetRays wins People's Choice Stevie Award for Favorite Customer Service (video)
http://www.youtube.com/user/petraystelemedicine#p/u/5/HPtlXNituDI
PetRays wins Support Department Award at 2010 International Business Awards
(video)
http://www.youtube.com/user/petraystelemedicine#p/u/0/t1MmTa_vig8
Provide a brief (up to 100 words) biography about the leader(s) of the nominated organization/department:
Melissa Fields Tugwell: PetRays co-founder. Most recently, she was awarded
Best Young Entrepreneur at the 2009 Stevie’s for Women in Business and 2010
Stevie winner for Sales Director of the Year and the 2010 Sales and Customer
Service Awards.
Pomeroy Smith: 10 years experience in telemedicine. Serves as the company's
COO.
Frank Powell, MD: PetRays board member and co-founder.
Anne Bahr , DVM: Chief Radiologist and Chief Medical Officer for PetRays.
Joe Casarez: IT manager, PetRays