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Other World Computing

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: Other World Computing
Company Description: Other World Computing of Woodstock, IL operates one of the largest online catalogs of enhancement products for computers, iPhones, iPads and iPods. Through its e-commerce portal www.macsales.com, OWC continues the mission it began in 1988, helping consumers make the most of their technology investments by providing the best in value, leading edge products and customer and tech support.
Nomination Category: Products & Product Management Awards Categories
Nomination Sub Category: New Product or Service of the Year - Consumer Products

Nomination Title: Newer Technology NuGuard KX Kinetic Energy X-Orbing Case for iPhone 5, 4/4S

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

Unlike common military-impact test grade iPhone® case materials, the Newer Technology NuGuard KX Kinetic Energy X-Orbing Case for iPhone 5, 4/4S uses state-of-the-art X-Orbing gel technology to absorb and evenly distribute kinetic energy. This revolutionary technology is then engineered into an effective one-piece design that’s available in eight attractive color combinations.

The NuGuard KX has been Mil-Spec drop test certified by Quanta Laboratories to MIL-STD-810G U.S. Military Standard for elite protection. Yet, the KX only measures slightly over one half inch thick (including phone), still easily fitting in pocket or purse.

The KX case one-piece design features hard shell integrated with soft interior core, offering exceptional protection without being bulky. Fast and simple install takes only seconds, with easy access to all ports and buttons.

Edge Guard over-molding provides enhanced iPhone screen edge protection without interfering with edge-to-edge touch finger accessibility, to ensure hassle-free touch keyboarding and ability to drag and organize app icons from screen to screen.

Precision cutouts allow full access to all of the iPhone’s ports and buttons, and unique cross-hatch texture design on backside adds grip, while still allowing easy removal from pocket or purse. Installation and removal of iPhone from the KX is easy, taking only seconds.

To prove its effectiveness, Newer Technology created a video demonstrating the protective qualities and durability of NuGuard KX in extreme use scenarios. To document Quanta Laboratories’ Mil-Spec certification, the recognized and required Method 516.6 Procedure IV (Transit Drop) test from 48 inches was recorded. Next, a NuGuard KX protected iPhone 5 was dropped from 20 feet – five times higher than the Mil Spec test height – from warehouse racking onto a concrete floor. Finally, the ultimate X-treme test… an iPhone 5 safely ensconced in a NuGuard KX was dropped from Other World Computing’s 130-foot tall on-site wind turbine.

MSRP is $49.95; and the NuGuard KX Case it is available through OWC for $35, backed by a No Risk, No Hassle 30-Day Money Back Guarantee AND best-in-class full replacement Lifetime Warranty

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Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Larry O’Connor, 38, is CEO / founder of Other World Computing (OWC), www.macsales.com, a leading provider of upgrade, storage, and accessory products and services for computers, iPods, iPhones and iPads. O’Connor founded OWC in 1988 and today leads a $96M+ concern, having added thousands of consumer electronics and computer hardware products over the years and winning pinnacle industry recognition. O’Connor’s environmentally conscious 37,000 facility garnered LEED (Leadership in Environmental Design) Platinum certification, and unwavering focus on customer satisfaction has garnered five-time BizRate Circle of Excellence Gold Honoree accolades and Elite status by ResellerRatings.com.

   

 

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